Site Unseen: Intersectional Digital Marketing Chats

John Housholder joins me on episode 13 of Site Unseen to talk about his years of experience working with WP Engine and developing his product, the Smart Plugin Manager. As a partner manager of WP Engine, a digital experience platform specific to WordPress, John navigates the complicated relationship between developers and clients. This platform manages […]

John Housholder joins me on episode 13 of Site Unseen to talk about his years of experience working with WP Engine and developing his product, the Smart Plugin Manager. As a partner manager of WP Engine, a digital experience platform specific to WordPress, John navigates the complicated relationship between developers and clients. This platform manages […]

Morgan Kling joins me on episode 12 of Site Unseen to talk about the power of influencer marketing and the company he started around this new method of digital marketing. At an early age, he knew the traditional route wasn’t for him. He decided to forgo college and the corporate world that follows, and jump […]

John Rhea joins me on episode 11 of Site Unseen to talk about the ways in which storytelling can apply to web design and development. John is a modern day Dr. Jekyll and Mr. Hyde rocking both the developer and designer rolls. He’s your one stop shop of awesome. Not only that, he creates these websites and mobile […]

Matthew Ray joins me on the 10th episode of Site Unseen to talk about marketing and storytelling on social media. Matthew co-founded the digital media agency Chatterblast 10 years ago and currently serves as Creative Director. We talk about how digital marketing has evolved over the past decade, as well as recent trends in social […]

Jake Aull is an expert in SEO for WordPress sites. So much so, in fact, that he’s written a book about the subject. In this episode of Site Unseen, I sit down with Jake and talk about all the puzzling WordPress SEO issues which developers and SEOs typically ask themselves when they first step into […]

Andy Crestodina is a well-known personality and overall ‘super bright guy’ in the world of digital marketing and web design. A founding Principal of Orbit Media in Chicago, Andy is a prodigious writer and speaker as well. He recently wrote one of the most useful manuals of content marketing I’ve ever had the pleasure of reading. […]

Debra Mastaler joins me on Site Unseen to talk about link building and her toolset of choice, SEMrush. Debra and I talk about changes in workflow for link builders and how the craft has evolved. What does link building look like in 2018 and why does she prefer to call the practice ‘link marketing?’ Additionally, […]

Lisa Raehsler is my guest on this episode of Site Unseen. Lisa and I shoot the breeze about how she came to be regarded as one of the leading PPC experts in the country and why she founded Big Click Co. Join us for an entertaining discussion about the ever-changing, always-challenging and sometimes maddening world […]

Ask any content marketer for a list of research tools they rely on most heavily and Buzzsumo is bound to be at the top of their list. Buzzsumo allows digital marketers to discover what content is trending in their vertical and who is producing it. Additionally, its powerful analytics tools allow you to compare your […]