Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.

In this episode, I pick Basel's brain to learn how to get a product into retailers, how to thrive during the pandemic, how the money is made in retail, and even how someone with a product idea can get it launched.  This was a fun one to be able to talk with someone with this level of entrepreneurial background.

Six Figure Dog Business -  Episode 86 Pet Retail Riches- How Money is Made By Going Retail

21st Century Resources for Marketing and Growing a Dog Related Business



In today's economy there are thousands of dog trainers, groomers, kennels and daycares, pet sitters, dog walkers, and veterinarians that are seeing shrinking profits and even going out of business.  Not only that but there are thousands more who are getting by just fine but would love to learn the skills to take their business to the next level.



Six Figure Dog Business teachs the skills for marketing a business including: getting free publicity, website marketing, database marketing, increasing transactional value, referral programs, costly mistakes in marketing, etc.

We’ll feature interviews with successful dog business owners, tutorials & call ins….  a great way for dog business owners all over the world to connect and learn what is working and what isn't, how to grow a business in tough times and how to stand out.

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Sales is merely a transfer of belief: You transfer your belief that you can solve a problem for a dog owner TO a dog owner.

There are SEVEN things that a dog owner must believe in order to buy your products and services.  In this episode we go through WHAT your prospects need to believe and HOW you can help them arrive there.  This is one that you should definitely take notes as you’re listening.

Six Figure Dog Business -  Episode 95 The Seven Beliefs Your Prospect Must Have to Buy From You

As a dog training company we’ve been able to grow to do multi-millions in revenue per year.  Is it because we’re WAY better dog trainers?  Not really.  Is it because we’ve got a WAY better website, or branding, or a really attractive model pushing our training?  No, no, and definitely no.  I’ve come to realize that our ability to grow hinges on this concept of follow up and how most business owners aren’t doing it.  I share in this episode exactly how we’re doing it and how it’s led to most of our growth.

Six Figure Dog Business -  Episode 94 How Much Do You Follow Up?

Business owners everywhere are using, or considering using, Google, Youtube, Facebook, and Tik Tok to advertise their businesses.  When it comes to advertising a pet business, however, there are unique considerations to take into account.

In this episode I share the advertising principles we’ve learned from spending hundreds of thousands of dollars on all these advertising platforms.  I share what’s working now, what’s not working, and which advertising platform you should use for your business.

Six Figure Dog Business -  Episode 93 How to Use Online Advertising to Grow Your Dog Business

Sales training is what I call ‘low hanging fruit’.  Dog business owners are always looking for new ads or new content or new ways to get interested people to come to their business.  But they don’t seem to spend any time learning how to be great at actually closing deals once people DO come to them.

In this episode I’m going to share the SIX components that we use in EVERY sales conversation that we have at my company.  These six sales components are responsible for millions of dollars per year in sales at my company alone.  You can peak in on EXACTLY how we do sales training and borrow it for your own business.

Six Figure Dog Business -  Episode 92 Borrow My Sales Process to Increase Your Closing Rate

One of the big challenges pet professionals have is helping people see the value in what they offer.  Why should someone invest big bucks with you? Oftentimes professionals will attempt to solve this issue by telling.  Telling more about what they do, telling more about who they are, telling, telling, telling.

But the solution is often in ASKING.  Asking the right questions at the right times in the right way to help dog owners come to an understanding of your value on their own.  This episode shares HOW to ask the right types of questions so that your clients can see your value much easier and much clearer

Six Figure Dog Business - Episode 86 Pet Retail Riches- How Money is Made By Going Retail

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