Six Figure Dog Business - Pets & Animals on Pet Life Radio (PetLifeRadio.com)

Sales is merely a transfer of belief: You transfer your belief that you can solve a problem for a dog owner TO a dog owner.

There are SEVEN things that a dog owner must believe in order to buy your products and services. In this episode we go through WHAT your prospects need to believe and HOW you can help them arrive there. This is one that you should definitely take notes as you’re listening.

As a dog training company we’ve been able to grow to do multi-millions in revenue per year. Is it because we’re WAY better dog trainers? Not really. Is it because we’ve got a WAY better website, or branding, or a really attractive model pushing our training? No, no, and definitely no. I’ve come to realize that our ability to grow hinges on this concept of follow up and how most business owners aren’t doing it. I share in this episode exactly how we’re doing it and how it’s led to most of our growth.

Business owners everywhere are using, or considering using, Google, Youtube, Facebook, and Tik Tok to advertise their businesses. When it comes to advertising a pet business, however, there are unique considerations to take into account.

In this episode I share the advertising principles we’ve learned from spending hundreds of thousands of dollars on all these advertising platforms. I share what’s working now, what’s not working, and which advertising platform you should use for your business.

Sales training is what I call ‘low hanging fruit’. Dog business owners are always looking for new ads or new content or new ways to get interested people to come to their business. But they don’t seem to spend any time learning how to be great at actually closing deals once people DO come to them.

In this episode I’m going to share the SIX components that we use in EVERY sales conversation that we have at my company. These six sales components are responsible for millions of dollars per year in sales at my company alone. You can peak in on EXACTLY how we do sales training and borrow it for your own business.

One of the big challenges pet professionals have is helping people see the value in what they offer. Why should someone invest big bucks with you? Oftentimes professionals will attempt to solve this issue by telling. Telling more about what they do, telling more about who they are, telling, telling, telling.

But the solution is often in ASKING. Asking the right questions at the right times in the right way to help dog owners come to an understanding of your value on their own. This episode shares HOW to ask the right types of questions so that your clients can see your value much easier and much clearer

One of the most amazing thing I’ve seen as I’ve worked with various dog businesses is their growth. It’s so cool to see a dog business growing and hiring new staff. But this is also one of the biggest challenges business owners have.

Because as they grow their team there are now multiple touch points where things can go wrong, things can be done poorly, and your business and sanity can suffer. In this episode I share a formula that we use for examining EVERY problem within our business and team and how we can solve it. If you’ve got a team or are growing a team, this is a must listen.

Adam Katz is a long time dog trainer and marketer and has sold millions of dollars of his own dog training products and services as well as millions more for other dog training, boarding, and daycare businesses using Google Ads.

While Google Ads are great, you have to have them set up right and even have your business set up right in order to take advantage of them to their fullest. But when they're operating well for you, they're a great way to bring consistent, reliable, revenue. Adam shares exactly how he does that for dog businesses just like yours.

This episode is definitely a different one. In this episode I get really vulnerable and open up about the major challenges I've had in my dog training business. From being betrayed to being the one who betrays, from huge financial loss and major mistakes, to massive burnout and nearly halting the business on many occasions, to being the victim of fraud, and so much more I'm going to share with you a part of my journey that I haven't shared with people before.

Yes, part of this episode was therapy for me. I needed a way to talk about my challenges. But, even more, I hope it helps other business owners in this dog space. Other people are going through the challenges you're going through. Other people struggle. Other people feel pain from their business. While I don't have a perfect business, I share in this episode how we attempt, and sometimes succeed, in turning adversity into progress.

Ten years ago we talked with Mark Van Wye of Zoom Room. It was a great show and new franchisees of Zoom Room actually came on board because of that show. But a lot has changed in 10 years and the company is now franchising all over the country.

There is so much for the pet business owner to learn from this episode including how to acquire new customers at will, how to create systems for a pet business, how to predictably grow, and how to thrive in these unique times. This show is a can't-miss.

Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.

In this episode, I pick Basel's brain to learn how to get a product into retailers, how to thrive during the pandemic, how the money is made in retail, and even how someone with a product idea can get it launched. This was a fun one to be able to talk with someone with this level of entrepreneurial background.