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Treat your podcast like a brand and stop focusing on followers

We discuss the importance of treating your podcast as part of a larger brand and the limitations of relying solely on social media followers. We also emphasize the value of informative educational content and advises against following TikTok trends.

We dive into the world of branded content and how small businesses and content creators can compete with industry giants like Nike and Coca-Cola.

This episode provides valuable insights and strategies for creating a successful branded video podcast.

• Why followers don’t matter
• Fun story about the history of social media
• Why you should stay away from TikTok trendy styled content
• Briefly touch on how to create a successful branded video podcast
• And Much More!

[00:02:30] Why followers don't matter.

[00:03:23] Abandoning timeline feeds.

[00:07:08] What's the real value of podcast listener attention?

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