One of the most challenging topics we try to train admissions teams to master in the on-campus training workshops we lead is conversations with parents of their prospective students.
For most college admissions counselors, parents are intimidating. They ask different questions than students do, and it’s harder to make an effective connection with them.
Today, we go over six areas of conversation that not only will raise your profile with the parents of prospects, but also achieve key gains in the relationship you’re fostering - and, improve their view towards you and your campus as they help their son or daughter make this difficult life decision.
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