The difference between a struggling coach and a seven figure fitness brand is not talent, It is the systems they have in place. Dr. Anthony Balduzzi is the founder of Fit Father Project and Fit Mother Project, multi seven figure online fitness business that have helped over 60,000 families transform their health. He built the brand while still in medical school, using disciplined daily execution, real client results, and a simple system that people could actually follow. In this episode of the Six Fig Podcast, Anthony discusses what made the business take off, including earning trust with early transformations, how he refined the offer and sales page, and how he used YouTube to bring in consistent leads. If you are building an online fitness business, coaching program, or fitness brand this episode maps the path to create real momentum.
Chapters
(00:00) Introduction
(03:11) The First Spark That Pulled Him Into Business
(12:33) Why He Rejected The “Safe” Career Path
(18:55) The Med School Routine That Built The Business
(30:23) How Fit Father Project Was Born
(34:30) The Proof And Positioning That Made People Trust The Offer
(49:39) The Crash That Forced A Full Reset
(1:02:54) When Growth Starts Killing Profit
If you want your fitness business to grow this year, what is the one thing you need to fix first? Leave your answer in the comments.
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Connect with Michael R Hunter
Instagram: https://instagram.com/michaelrhunter
LinkedIn: https://www.linkedin.com/in/michaelrhunter
Website: https://michaelrhunter.com
Follow the Fit Father Project:
Website: https://www.fitfatherproject.com/
YouTube: https://www.youtube.com/c/fitfatherproject
Facebook: https://www.facebook.com/fitfatherproject
Instagram: https://www.instagram.com/fitfatherproject
X: https://twitter.com/fitfatherproj
LinkedIn: https://www.linkedin.com/company/fit-father-project
TikTok: https://www.tiktok.com/@fitfatherprojectofficial
Follow the Fit Mother Project:
Website: https://www.fitmotherproject.com/
YouTube: https://www.youtube.com/channel/UCK_RW7ahFJx53C5aY0iYqJg
Facebook: https://www.facebook.com/fitmotherproject
Instagram: https://www.instagram.com/fitmotherproject
X: https://twitter.com/fitmotherproj
LinkedIn: https://www.linkedin.com/company/fit-father-project
TikTok: https://www.tiktok.com/@fitmotherprojectofficial
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