In this conversation, Ralph Mann and Tom O'Dwyer explore the intersection of human intelligence and artificial intelligence, particularly in the context of market research. They discuss the importance of understanding audiences deeply, the complexities involved in research, and the potential pitfalls of relying solely on AI for insights. The dialogue emphasises the value of human creativity, the iterative process of research, and the need for emotional intelligence in understanding consumer behaviour. They also reflect on the future of research and the role of AI as a tool to augment human thinking rather than replace it.

In this episode Ralph talks to Dr. Will Newton to discuss the significance of visual thinking and sketching in engineering education. They explore how sketching enhances creativity, communication, and problem-solving skills among engineering students. The conversation delves into the challenges faced in teaching sketching, the iterative learning process through drawing, and the impact of AI on creativity in engineering. They emphasise the importance of maintaining the human element in creative processes, even as technology evolves.

In this podcast episode, Ralph talks with Francesca Nardini, Engineer and Project Coordinator at AbbVie, in Latina, Italy. They discuss how visual thinking impacts engineering, covering topics including the use of visuals, differences between analogue and digital drawing, and the importance of creativity and imagination in engineering. Francesca shares how these elements help in project management and problem-solving for engineers. They also touch on the challenges of meeting project deadlines and how creative thinking can help.