Amazon is undeniably one of the most successful businesses of the past 20 years. From humble beginnings as a small online bookseller, Amazon has gone on to reshape whole sectors of the U.S. economy. And for that, it creates both fear and awe across business sectors, including travel, that are wary of being disrupted. The company attempted to sell hotel rooms in the past, though it shuttered that short-lived effort in 2015.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines aviation. For all of our weekend roundups,go here. >>Despite some well-publicized incidents involving drunk passengers, U.S. airlines aren’t about to fly dry. The revenue is just too big.

As we enter this summer holiday week here in the US, I want to share some exciting news. We’ve made some updates to ourprogramfor Skift Global Forum! You probably know by now that this is our biggest and most expansive event of the year. Skift Global Forum brings together over 1,100 attendees representing all sectors of the travel industry.The 2018 Forum will take place on September 27-28th, and now you can check out our initial program.

I just got back from the annual Skift retreat in Puerto Rico, but there’s still a full slate of corporate travel stories for you, the beloved reader. Does planting trees with your co-workers count as bleisure? I’d say yes. This week I analyzed the latest data from Hilton on the habits and desires of business travelers under 35 years old. In short: They love totravel for work, but it’s making them gain weight and lose touch with the people in their personal lives.

The Skift Airline Innovation Report is our weekly newsletter on the business of airline innovation. We look closely at the technological, financial, and design trends at airlines and airports. Brian Sumers writes and curates the newsletter, and we send it on Wednesdays. You can find previous issues of the newsletter here. Once a month, and often more, we read about U.S. airline passengers who drink too much alcohol and act out. Sometimes, they start fights, or abuse other passengers.

Last year’s deadly hurricane season continues to be a drag for the world’s largest cruise company — which is not great news, considering this year’s season is already under way. Carnival Corp. on Monday said during an earnings call that cumulative bookings for the Caribbean on North American brands are behind last year’s levels at lower prices.

The prevailing theory among loyalty wonks these days is that the next generation of travelers cares less about loyalty and more about brand and personalization. But last week, that logic faltered. Surf Air is a subscription-based airline that operates flights out of a handful of West Coast cities. The concept is great: Pay a monthly subscription fee and fly anywhere in the airline’s network as much as you want.

As you know, my team has been working hard to put the finishing touches on our program for Skift Global Forumon September 27-28th. I’ll be able to share more details on that in the coming weeks. Today, I’m excited to announce discounted rates for groups to attend our annual event! One of the things I love the most about Global Forum is the diverse and passionate attendee base.

Whatever you think of blockchain’s transformative potential in the travel space, it’s now clear that some of the biggest companies in the sector are working to implement the technology in the near future. From TUI to Travelport, major players are experimenting with blockchain to solve some of the most intractable problems in the ecosystem.

The Skift Airline Innovation Report is our weekly newsletter on the business of airline innovation. We look closely at the technological, financial, and design trends at airlines and airports. Brian Sumers writes and curates the newsletter, and we send it on Wednesdays. You can find previous issues of the newsletter here. Earlier this week, in a Skift Take, I recommended customers avoid PSA Airlines until the carrier could solve problems with its crew scheduling system.