Cuba, a destination where a guidebook can be essential, has received plenty of attention from publishers over the past 20 years. But a study from Rebecca Ogden, a researcher in Latin American studies at the University of Kent in the United Kingdom, found Cuba that guidebooks aren’t giving tourists the full picture.

Nearly three years ago, Tom McAlpin revealedsome of the first details about the industry newcomer Virgin Cruises. At the time, he said the brand was soliciting input from the traveling public: “How can we design your ideal ship, your most irresistible vacation ever?” asked McAlpin,who joined Virgin from the private residential ship The World.

It didn’t take long for another major example to pop up in the news to illustrate one of Skift’s 2018 Megatrends: “Startups Go Direct to Consumers in Battle for Business Travelers.” On Wednesday, TripActions, a business travel startup, said it closed a $51 million Series B funding round.

The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector. InterContinental Hotels Group might be home to one of the best-known names in luxury, but the company clearly thinks it is not enough.

One of the best parts about attending Skift Forum Europe this year is the chance to explore Berlin, one of Europe’s most vibrant cities. We put a lot of thought into making your days in Berlin an incredible experience. In fact, Berlin is a global hub for travel and home to a thriving startup community, and our finalized venue Cafe Moskau is a sleek and modern space with deep historical roots.

When Marriott International announced it will slash commissions for meeting planners at the end of March in North America, many suggested that the change will lead to a wider swath of cuts across the industry. Others are not so sure. From the perspective of AccorHotels, which has a weaker position in North America than Marriott or Hilton Worldwide, following Marriott’s example would be self-defeating for hotel brands looking to grow their business and exposure in a crowded market.

Global travel industry intelligence from Skift: News, info, data and analysis on airlines, hotels, tourism, cruises, startups, tech and more. A SpokenEdition transforms written content into human-read audio you can listen to anywhere. It's perfect for times when you can't read - while driving, at the gym, doing chores, etc. Find more at www.spokenedition.com

Argentina isn’t the only tourism growth story in Latin America in 2018. But its culture and national brand help set it apart in a region that many international travelers tend to homogenize. Argentina and other Latin American countries like Colombia, Mexico, and Peru have boosted their tourism investments in the past five years to grow their international arrivals.

The Skift Airline Innovation Report is our weekly newsletter on the business of airline innovation. We look closely at the technological, financial, and design trends at airlines and airports. Brian Sumers writes and curates the newsletter, and we send it on Wednesdays. You can find previous issues of the newsletter here. At last week’s Aviation Day USA, I kept waiting for Dr. Evil — the Austin Powers movie character — to spring from behind the stage with a mischievous grin.

Hundreds of the travel industry’s most-forward-thinking executives will gather for our second annualSkift Forum Europe in Berlin on April 26.In just a few years, Skift's Forums — the largest creative business gatherings in the global travel industry — have become what media, speakers, and attendees have called the “TED Talks of travel.” After last year's European tourism comeback, Skift Forum Europe 2018 will take place at Cafe Moskau in Berlin.