The Skift Airline Innovation Report is our weekly newsletter on the business of airline innovation. We look closely at the technological, financial, and design trends at airlines and airports. Brian Sumers writes and curates the newsletter, and we send it on Wednesdays. You can find previous issues of the newsletter here. Almost every time I log into my United Airlines account to check an upcoming trip, I’m offered a special bundle with lounge access and a checked bag.

Skift Global Forumis our biggest event of the year, and brings together the top CEOs, marketers, strategists, and industry leaders in travel and beyond. We released our Megatrends Defining Travel in 2019last month, and we look forward to doing a pulse check on these trends later this year at Global Forum. As we continue to expand into the wellness sector, you can expect more coverage of top wellness trends onstage too.

Expensify is entering the advertising world in a big way with a $5 million bang, running its first TV ad ever during one of the most-watched broadcasts in America: the Super Bowl. The corporate travel and expense management company wants to drastically broaden its user base, breaking out of the niche corporate travel market. Arguing that every business has a need to track expenses, the ad will kick off a larger social media campaign with the hashtag #ExpensifyThis.

As always, the Skift team is working hard to perfect the program and logistics of our first conference in Asia, Skift Forum Asia in Singapore on May 27! I’ll be able to share more exciting details on that in the coming weeks. Today, we’re unlocking discounted rates for groups to attend our inaugural event! Skift chose Singapore to host our expansion into Asia in recognition of its vibrant ecosystem of travel companies and access to the larger region.

Corporate travel has not done a good job at solving the problems faced by actual business travelers. Smaller corporate travel companies, along with travel providers and technology startups, are working hard to find solutions to the most enduring problems across the sector.

Quarterly profit at European low-cost carrier Wizz Air plunged over the winter as high fuel prices and increased labor costs ate into earnings. Profit in the three months to the end of December dropped 88 percent to $1.9 million (€1.7 million.) It wasn’t all bad news. Passenger numbers grew 15 percent to 8.1 million while revenue also increased: up 21 percent to $586 million (€513 million.) The period is traditionally a quieter one for European travel companies.

Elliott Management won. Wednesday was the last day for travel technology giant Travelport to shop for rival bids to Elliott’s $4.4 billion buyout offer. The companies have not publicized a better offer. Elliott, a $34 billion hedge fund led by boardroom scourge Paul Singer, will use a private equity arm, Evergreen, for the transaction.

Fresh from its Hong Kong initial public offering last month, Fosun Tourism Group is making good on its intention to use the proceeds to develop two new integrated resorts in China, announcing properties under the Thomas Cook Group brands Casa Cook and Sunwing. The two projects are in Lijiang, Yunnan province, famous for its UNESCO World Heritage old town, and Taicang, Jiangsu province, 30 minutes from Shanghai.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends. For all of our weekend roundups,go here. The New York Times Misfires With 52 Places to Go List:Nobody wins from The New York Times making a spectacle out of people’s dreams and then recommending a trite list of places to visit.

International Airlines Group, the parent company of British Airways and Iberia, has distanced itself from making any more bids for low-cost rival Norwegian. In a stock market statement, the company said “it does not intend to make an offer” for Norwegian and that “in due course” it would sell its 3.93 per cent shareholding. The phrasing leaves some room for manoeuvre if circumstances change, and IAG has not set a divestment date.