Skift Take: "Great nations start stoic and die epicurean." Curiosity + Constraints, the Skift formula in the last five years. — Rafat AliIt’s our fifth birthday this week. Click on the logo for more big stories.

A Southwest plane is shown on the runway. The airline reported solid second-quarter earnings Thursday, though profits were down. Southwest AirlinesSkift Take: Southwest Airlines CEO Gary Kelly doesn't always make the decisions that Wall Street wants to see, so don't expect him to deviate from his cautious stance.

Multi-generational travelers at the Acropolis in Athens, Greece. SkiftSkift Take: Demographics always defy preconceived notions, but the mindsets of consumer segments are where the focus should be. — Laura PowellBaby boomers or millennials? This is a question is oft-posed by luxury travel marketers. But it’s not simply an either/or question, according to aging expert Ken Dychtwald and his millennial son Zak.

Passengers in a promotional image for a bus service demonstrating overnight service between Los Angeles and San Francisco’s Bay Area. CabinSkift Take: Cabin seeks to bring style and a "moving hotel" approach to the overnight bus journey. They've nailed the design and approach, but will Californians choose it over flying? — Colin NagyIn a previous column, I outlined how autonomy might be the death knell for short-haul business travel flights. Instead of waking up to catch the 6 a.m.

A Frontier Airlines jet sits in front of a hangar in Denver. Frontier is growing at its hometown airport, and United Airlines is prepared to compete. Frontier AirlinesSkift Take: It's not clear whether United or Frontier will win this battle in Denver. But what is nearly certain is that passengers will be the beneficiaries. They'll likely find cheaper fares. — Brian SumersLooking for cheap airfares? You might consider flying to Denver, or at least connecting there.

Dosh's app debuted in the Apple App store in April 2017. Some of the team poses for a celebratory picture here. DoshSkift Take: Dosh says it has 55 people working on letting travelers earn cash back on the money they spend on business trips, while Hoperator has debuted to bring AI tools to hotel chat. Each has promise. — Sean O'NeillEach week we round up travel startups that have recently received or announced funding. The total raised this week was more than $8 million.

Skift Take: One lucky fan will win a trip to New York City to attend Skift Global Forum! Will it be you? — Rafat AliOur fourth annualSkift Global Forumis officially less than 3 months away and if you weren’t already excited, you are about to be! That’s because todaywe are excited to announce that we are offeringone lucky fanthe opportunity to flyto New York City this September to attendSkift Global Forum — all for FREE! That’s right! Now through 8/4, enter your name and email address on our Experience NYC How...

CEO Ted Zhang has led the Shanghai-based DerbySoft to be a central connectivity provider between global hotel groups and giant online travel players. DerbySoftSkift Take: DerbySoft has thrived as a vendor that helps global hotel groups with distribution partly because its top boss Ted Zhang called the rise of Booking.com early on. Zhang's latest predictions about what's next for the industry may ruffle some feathers.

Staffers take part in the GBTA Cares Service Project at the Global Business Travel Association Convention 2017 in Boston on July 15, 2017. Global Business Travel AssociationSkift Take: Both the Global Business Travel Association Convention 2017 and United's second quarter earnings this week should give us a better handle on how corporate travel demand is faring in the Age of Trump and political uncertainties around the globe.

Fedex relies on Open Skies agreements with the United Arab Emirates to operate a logistics hub in Dubai. Pictured is a Fedex Boeing 777. Federal ExpressSkift Take: Here's a prediction. The Trump administration may do little on the Open Skies debate. Yes, U.S. airlines probably suffer because of the agreements with Qatar and the United Arab Emirates. But plenty of other U.S. interests take advantage of the same agreements to make money.