An American Boeing 737 pictured in 2012. American is adding seats to its newest Boeing 737 model, called the 737 Max. Grant Wickes / FlickrSkift Take: We'll reserve judgment until we try the seats. Maybe American has developed a special seat that makes passengers feel as if they have more legroom than they do. But that's probably unlikely. American's passengers should prepare for a squeeze.

Spirit is still a no-frills airlines that charges extra for everything. But it's trying to perceive how customers perceive it. Spirit AirlinesSkift Take: Focusing on reliability and customer satisfaction is the right move for Spirit, provided it can do it without increasing costs significantly. The airline's brand is not in strong shape, and it needs to be rehabilitated. — Brian SumersUntil recently, few airlines seemed to care so little about satisfying customersas Spirit Airlines.

Skift Take: You'd be a fool not to register for the hottest conference in travel. — Rafat AliIf you attended our main event last year, you know that Skift Global Forum NYC 2017, our flagship conference happening on September 26-27, is poised to have one of the most stacked speaker lineups in travel of the year.

Southwest plans to stop overbooking its flights, as soon as May. Southwest AirlinesSkift Take: Overbooking has gotten a lot of attention in the past three weeks, but, most of the time, it's not a big deal. Airlines know passengers won't show up, so they sell a few more tickets than they have seats. What's the harm in that? Airlines might want to reduce the number of extra seats they sell, but they don't need to retire the practice.

Asia has Open Skies agreements but they are not as liberal as in Europe, said Tony Fernandes, CEO of AirAsia Group. Fernandes (left) is pictured with World Travel & Tourism Council CEO David Scowsill during a press conference in Bangkok on April 27, 2017. Dan Peltier / SkiftSkift Take: The low-cost, long haul model will come to Asia, says AirAsia's Tony Fernandes, if customers are willing to pay for it. Fernandes isn't shy about saying he's jealous about some of the moves Norwegian Air has made.

A JetBlue Airways A320 on the ground in Atlanta. JetBlue is making some tweaks to its fleet plan. JetBlue AirwaysSkift Take: New JetBlue CFO Steve Priest has been leaving his mark on the airline in only a few months on the job. Expect him to make many more important decisions in the near future. The biggest? He'll have a big say in whether the airline flies to Europe.

United Airlines flights from San Francisco and Los Angeles to Newark have a special name —p.s. New United President Scott Kirby said those flight should have probably stayed at JFK, not Newark. United AirlinesSkift Take: Is there a more honest airline executive than United's Scott Kirby? Probably not. But that's a good thing. United's 2015 decision to leave New York JFK was a head-scratcher, and it's nice to see new management calling it a mistake.

Skift Take: Now's your chance to save on our fourth annual Skift Global Forum. — Rafat AliInitialplanning is in full-swing at Skift HQ forour flagship event Skift Global Forum in New York City this September 26-27, and we wanted to make sure our most loyal Skift fans were able to purchase their tickets early and were rewarded for doing so. That’s why we’ve re-opened up our previously sold out Early Bird discount — for an additional 35 tickets. That’s right.

Ground staff cheer one of JetBlue's first flights to Cuba in August 2016. The airline wants to add more flights to Havana. JetBlue AirwaysSkift Take: This is a curious move. In May, JetBlue will start flying smaller airplanes to Cuba, as demand is not as strong as expected. But now the airline wants to add more daily flights. Perhaps this is more of a long-term play. — Brian SumersThree U.S. airlines have given up on Cuba since March, but JetBlue Airways still sees opportunity.

The survey is part of Skift's year-long study that looks at U.S. traveler habits from a number of angles. SkiftSkift Take: Given all the hype of about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.