During the chat they break down $7.1 billion ski-industry and what that means for tourism in a top ski town. Additionally, Bill also shares his marketing expertise with us revealing how a city can come together as a collective to all find success.

Did you know that Park City is the biggest ski resort in the USA after Vail Resorts bought Park City Mountain Resorts (PCMR) for $182.5 million this Sept. and announced they’ll connect Canyons Resorts and PCMR to form a 7,000-acre+mega resort.

And did you know Park City is home to the Utah Olympic Park, the venue for several events during the 2002 Olympic Winter Games and Sundance Film Festival. Approximately 45,000+ visitors spend on average a total of $63.9 million during this 10-day period (happening every January), making this world-renowned destination an expert in hosting major events in the tourism industry.

You are going to find inspiration here and how to make successes in your market too