Once you’ve found your end-user, think about how you find his or her truest needs for the product or service.

For many technical writers, it looks something like this: compile a series of  fairly generic questions – “how old are you?”, “how familiar are you with the technology?” – and hope their responses unveil their needs.

Sometimes it works; but other times, you’re left asking yourself, “What did I miss?”

The answer is simple: Empathy.

In this episode, you’ll learn how to apply empathy to your audience analysis so you can get greater insights on your end-users’ needs, and in turn, create more effective content.

The Show Notes

• Virtual Crash Course in Design Thinking
• Dr. Lam’s scholarly article on audience analysis