Guest: Elle, CEO of Made AI and Founder of Same Skincare
Host: Ryan Estes | Podcast: AI for Founders

Key Takeaways:

• Weekly workflow automation can lead to 50+ automations a year with very little effort.

• Start by asking your team: “What’s driving you nuts?” That’s your workflow opportunity.

• Tools like Fixer and Zapier can help you categorize tasks and automate inboxes.

• Break your automation goals into small weekly tasks—don’t try to solve everything at once.

• Same Skincare is an EDC-free skincare brand that supports endometriosis research.

• Their app predicts breakouts 3 days in advance using biometric data like BBT, HRV, sleep, and stress.

• Elle treats skincare as a biomarker to help people understand hormonal health.

• Simple practices like splashing cold water or elevating legs can boost HRV and skin health.

• Bootstrapping allowed Elle to grow intentionally without chasing inflated valuations.

• AI works best when positioned to support, not replace, human work.

• Elle’s philosophy: build enduring companies and enjoy the process—shoutout to EnjoyTheWork.com.

  
  

Framework: Weekly Workflow Automation

1. Ask your team: What’s driving you nuts?

2. Break the problem into smaller steps.

3. Identify the right tool or AI to solve one part.

4. Automate just one step per week.

   
   

Resources Mentioned:

• usemade.ai – Elle’s AI-powered manufacturing platform

• sameskincare.com – Predictive skincare and hormone tracking

• enjoythework.com – Startup coaching and support

• endofound.org – Endometriosis research and education