In this engaging episode of 'SKU TALKS', we sit down with Melissa Allen, co-founder of Active Life Company, a veteran-owned and operated business specializing in mineral sunscreen. Melissa shares the remarkable story of how their dog's intuition led to the discovery of her husband's skin cancer and inspired them to create a sunscreen product that could protect others. With an insightful background in biology and a knack for SEO, Melissa takes us through the challenges and triumphs of launching a product-based company. She delves into the significance of grants and mentorship, highlighting the importance of government resources and specialized advisors to support small businesses. Whether you're interested in the sunscreen industry, the journey of a health-conscious entrepreneur, or the power of grants in business development, this episode offers a wealth of knowledge. 

Links And Resources:

• Melissa Allen on LinkedIn

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In this episode of 'SKU TALKS' we are featuring Robert Hunt, the Senior B2B Marketing & Sales Manager at Zulco International Inc. Discover how Zulco International shapes and manufactures steel products to meet market demands, ensuring quality through a robust supply chain. With over 15 years of experience, Robert leverages his skills in sales and marketing to meet the needs of partners and customers. Learn how Zulco International is expanding its market presence through platforms like TikTok and YouTube while prioritizing training and education to equip civilians with emergency skills. Don't miss this opportunity to explore their unique kits and tailored products that make a positive impact while achieving business success.

Links And Resources:

• Robert Hunt on LinkedIn

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Welcome back to another exciting episode of 'SKU TALKS', this episode features Inventor extraordinaire Brian Friedman joining Sam on the show to share his expertise in commercializing ideas and turning them into profitable ventures. With 15 patents under his belt and a successful track record of licensing products for royalties, Brian has the knowledge and experience to help inventors determine the worthiness of their ideas. From evaluating originality to understanding the target market, Brian guides inventors through the entire process, providing valuable insights and support. Don't miss this exciting episode as Brian shares his secrets to success and reveals how inventors can turn their dreams into reality.

Links And Resources:

• The Inventor Coach Brian Fried
• Brian Fried on LinkedIn

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In this episode of 'SKU TALKS' we interview Melissa Van Rickley an Adjunct Instructor specializing in digital marketing, eCommerce, UX/UI & CRO, CRM, Email Marketing, and automation. She started her career at an agency focused on search engine optimization (SEO) and quickly realized the importance of not only driving quality traffic but also converting that traffic. She has worked with a range of clients, from large eCommerce companies to startups and medium-sized businesses. Melissa has also worked with big brands both on the client side and as a consultant. She emphasizes the importance of understanding consumer psychology and utilizing keyword research to optimize websites and Amazon listings. Melissa values clients who are eager to learn and participate in the marketing process, as she sees the work as a partnership.

Links And Resources:

• Melissa Van Rickley on LinkedIn

Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!