This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.

We discuss:

• The role of a food broker
• How the role of food brokers has evolved
• Finding a food broker
• Developing the relationship between the supplier and food broker
• Fees for food brokers
• Retail coverage
• The ideal principal or supplier
• Maximizing the value from food brokers

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