This week, Charlotte joins me to unpack Sky Sports Halo - how it even came to be, and why the whole thing was so shocking that it felt like it couldn't actually be real. She also shares some insider context from within the sports world that gives a much clearer picture of what was actually happening behind the scenes.

We talk about her background working in and around sports, our honest thoughts on the Halo, and the bigger conversation it sparked about how women are treated in sports spaces. We get into whether creating “safe spaces” actually helps women or if it ends up separating us from the larger sports community. We also look at the PR and branding angle and whether Sky Sports can realistically recover from this moment.

It’s thoughtful, funny, and a surprisingly wild deep dive into what happens when intentions, execution, and audience trust all collide.

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