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Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/
Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/
Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
https://www.skyboxmedia.com/
Jamie Lissette was an early investor and operator at Athletic Brewing and PopUp Bagels. In this UTN Quick Hit, he breaks down the athlete premium in consumer brands.
Jamie Lissette is a seasoned operator, investor, and board member with a track record of scaling high-potential consumer brands.
He currently serves as Global Chief Operating Officer of Icelandic Glacial and is Managing Partner of TLP One, a private investment vehicle focused on emerging consumer businesses.
Previously, he was founding COO of Athletic Brewing, interim CEO and President of PopUp Bagels, and founder of Hammerstone Markets, helping drive major growth, operational discipline, brand expansion, and successful investor outcomes across beverage, food, franchising, hospitality, and fintech.
Jamie also serves on the boards of Wild Bill’s Craft Beverage Co., Cape May Brewing, and Bradish Johnson Co., Ltd., bringing deep expertise in operations, strategy, fundraising, growth, and brand building.
00:00 The investor behind the beer
02:21 Getting athletes into startups
04:11 The wellness bet
05:11 Early days at Athletic Brewing
06:11 The price of success
07:26 Mentors, peers, and family
Music licensed through Soundstripe. Code: BXFJEIOCZXIBO81K
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/
Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Sid Balaga & Suraj Peramanu are Co-Founders of The Fourth Quarter: https://www.thefourthquarter.co/
https://www.skyboxmedia.com/
Private Jets, Billionaires, and Solo Cups · Inside ALUM With CEO David Vialli
David Vialli was standing in a Tuscaloosa townhome during the Texas-Alabama game when a broker looked around the room and said, "Just by the way, there's four private jets in this room and about $30 billion in net worth." Everyone was drinking high-end tequila out of Solo cups. That moment became ALUM.
ALUM is the first luxury condo hotel and private members club built specifically for college markets. The flagship project in Tuscaloosa is 116,000 square feet, 68 units priced from $819,000 to $1.7 million, operated by Legends, with Derek Jeter as a board advisor and investor.
In this episode, David breaks down the full model: how condo presales fund the entire project before the doors open, how he screens a college town, why Soho House's mistakes don't apply here, and what 10 to 12 open locations looks like by 2031.
That 2023 Texas-Alabama game drew over 300 private jet landings. The Masters gets a little over 400. The airport maxed out and had to redirect overflow, and several hotels charged $2,500 to $3,500 a night.
The club already exists. ALUM is building the clubhouse.
Learn more: https://www.alumclubs.com/
00:00 The $30 billion townhome
02:39 The OpCo / PropCo model explained
04:26 Why college towns aren't cyclical anymore
11:21 Who buys a $1.7M condo in Tuscaloosa
17:04 How ALUM screens a college town
19:43 The university relationship
21:05 Legends, the Cowboys Club, and the membership model
23:24 Derek Jeter as a partner
29:47 Soho House vs. ALUM
34:16 Graduate Hotels paved the road
35:39 Where ALUM is in five years
Music licensed through Soundstripe. Code: BXFJEIOCZXIBO81K
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/
Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/
Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/
Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/
Sam Foley is the Founder of No Huddle: https://nohuddle.io/
https://www.skyboxmedia.com/
Victor Abiamiri spent five seasons as a defensive end for the Philadelphia Eagles after starring at Notre Dame and Baltimore's Gilman School. Today he is a partner and portfolio manager at Brown Advisory, the $175 billion, colleague-owned investment firm where he first interned as a college student, and a leader of the firm's new Sports Initiative. Brent sat down with Victor in person at the PAC Accelerate conference.
Victor walks through the injuries that ended his career and the dark stretch that followed, and how a finance degree, a high school internship in his coach Biff Poggi's family office, and a summer at Brown Advisory gave him a place to land. He explains what younger players ask him most, why so many athletes overestimate the cash they actually have, and the fundamentals he wishes every rookie understood: invest early, know your time horizon, respect taxes and expenses, and plan for the second contract that may never come.
They also get into the Nigerian immigrant household that shaped his work ethic, what film review teaches you about accountability in business, the Notre Dame teammates who built second careers (Brady Quinn, Ryan Harris, John Sullivan), and how Brown Advisory is applying its entrepreneur playbook to athletes, team owners, and executives across the sports economy.
Under The Number is produced by Skybox, a sports economy media and advisory company. More at www.skyboxmedia.com.
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/
Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/
Kyle Israel is a Sports and Mixed Use Real Estate Investor based in Berlin, Germany
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/
Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/
Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
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