The key to performing well at trade shows is designing a custom trade show booth and data-driven strategy that allows your team to track key performance indicators. By identifying clear goals and tracking them with reliable metrics, your team can adapt its trade show strategy to each show. Here are three common trade show goals and what KPIs your team should track to achieve them.

A trade show booth design that incorporates digital activations can stand out on the trade show floor and appeal to a broad range of attendees. As younger generations begin to enter the trade show circuit, innovative technology such as gamification can help your marketing team expand your target demographic and make a lasting impression. Here are three digital features to learn about.