It doesn’t matter if you’re an avid drinker or someone who’s never had a drop—there’s a good chance you’ve seen or heard about the growth of non-alcoholic beer, wine, or spirits in the last year or two. Businesses like Athletic Brewing Company have reached pop culture status, appearing in TV shows and movies, showing up in magazines like GQ, and probably debuting at social events near you, at parties or weekend cookouts with friends. In this episode, we’ve got another player entering the game: non-alcoholic cider.

With Good Beer Hunting contributor Beth Demmon, we’re going to explore what that means and why non-alc cider is happening now. There’s a good chance we haven’t yet reached an apex of non-alcoholic options from alcoholic beverage makers, so maybe the appearance of hard cider-gone-soft shouldn’t be a surprise. But then again, isn’t that … juice?

Let’s get a sense of what we’re talking about and why it matters…