Mark Quinn and Mark Kinsley analyze Serta Simmons' move to five and 10 year warranties and break down the new iComfort advertising campaign (involving alpacas). Also, what does a video of President Obama's Polish workout have to do with sleep? Find out! Plus get the latest in sleep science and some tips just for RSAs.

Mark Quinn and Mark Kinsley analyze Serta Simmons' move to five and 10 year warranties and break down the new iComfort advertising campaign (involving alpacas). Also, what does a video of President Obama's Polish workout have to do with sleep? Find out! Plus get the latest in sleep science and some tips just for RSAs.

Mark Quinn and Mark Kinsley recap the fun and fireworks from the Furniture Today Bedding Conference, create a name for the podcast, and try to get professional with their first sponsor.

Mark Quinn and Mark Kinsley recap the fun and fireworks from the Furniture Today Bedding Conference, create a name for the podcast, and try to get professional with their first sponsor.