Think you need to post every day to get bookings? Not true! In this episode, I share smarter social media strategies that help you attract customers without burning out—and some brilliant wins from my members.

🎓 Free Workshop (23rd June): 

https://academy.digitalcakedesign.co.uk/socialmediaworkshopjune25

🧁 Waitlist – The Confident Cake Collective: 

https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective

📝 Social Media Captions for Cake Makers PDF: 

thecakebusinessacademy.com/social-media-captions

🌸 Jackie Diamond Cakes Etsy Store: 

etsy.com/uk/shop/JackieDiamondCakes

In this episode im sharing my favourite cake tools and why I love them so much!

Sugarpaste Sheeter - CLICK HERE

Pro Froster - Click Here

Cake Smoothers - Click Here

Turntable - Click Here - This isn't the exact one I have but it is the same.

Agbay Leveller - CLICK HERE

Id love to hear about your favourite tools, send me a DM @thecakebusinessacademy or email me [email protected] 

 If you’ve ever felt like you’re doing all the right things on social media — posting your beautiful cakes, updating your website, even trying a Reel or two — but you’re still not getting enquiries… you are not alone.

In today’s episode, I’m diving into the real reason your cake marketing might not be working — and what you can start doing differently. I’ll walk you through the four key shifts every cake maker needs to make to finally get seen by the right people and start booking more of the customers you actually want.

We’ll talk about: 

Why your branding might be turning people away (without you realising)

How to make your Instagram and website work harder for you

Why Meta ads aren’t just for big businesses — and how I made £1500 from one ad

How confidence is the secret ingredient behind every successful cake business

And if you’re nodding along thinking, “This is what I need!” — I’ve got something exciting to share with you…

🎉 The Visible Workshop is a free 4-day live workshop designed for cake makers who feel invisible online and want to finally figure out how to market their cakes in a way that works. You’ll learn how to build real visibility, connect with the right people, and grow your confidence to show up consistently. 

 👉  https://academy.digitalcakedesign.co.uk/visibleworkshop 

📸 Instagram: @thecakebusinessacademy

🌐 Website: www.thecakebusinessacademy.com

📩 Email: [email protected]

Screenshot and tag me on Instagram stories!

Leave a quick rating or review — it means the world and helps more cake makers find this podcast.

 In this episode, I’m talking about the recent news that Bake Diary is shutting down—something that’s already causing a lot of panic in the cake-making world. If you’ve relied on Bake Diary to manage your orders, quotes, pricing or calendar, this episode is here to help you feel more prepared and less stressed.

I’ll walk you through:

What Bake Diary was and why so many cake makers used it

How the closure might affect your business

The two options I personally recommend if you’re in the UK

Other alternatives worth exploring if you’re open to doing your own research

✅ Baking It

 A UK-based app that offers:

Recipe and ingredient tracking

Pricing calculators (including time, ingredients, and overheads)

Order tracking

Quotes and invoicing features with built-in email templates

A 3D cake designer for simple mock-ups

🔗 Visit Baking It

I’ve used this myself when I was making celebration cakes—it’s not flashy, but it’s practical and gets the job done. Highly recommend for UK cake makers.

✅ Spreadsheets

A flexible, low-cost option using Google Sheets, Excel or Apple Numbers

Ideal for those who want full control and customisation

Great for tracking orders, ingredients, pricing, availability and payments

Free or very low-cost, with some ready-made templates available online

I may even create a template to help cake makers set this up easily—send me a message if you’d like that!

❓ Castiron

Best suited for US-based home food businesses.

Features tax and labelling integrations specific to US laws.

Currency is USD, and features are designed for US regulations.

🔗 Visit Castiron

❓ Craftybase

Based in Australia but supports international users, including the UK.

Features include:

Ingredient and inventory management

VAT tracking

Order and expense reporting

🔗 Visit Craftybase

I haven’t personally used either of the two above, so do your research to see if they fit your needs.

 Have questions? Thinking about switching tools or stuck on what to do next?

💬 Send me a message on Instagram — I’d love to hear from you and help however I can.

Know someone panicking about Bake Diary closing?

👉 Forward them this episode—it could save them a lot of stress.

In this episode, Savanna shares some very exciting news—she’ll be at Cake International this November with her own stand and leading her first ever live, in-person workshop: The Confident Cake Business Mindset Workshop.

She also dives deep into a powerful conversation about what it really means to invest in yourself and your cake business—especially when you’re not fully booked yet or still figuring things out. If you’ve ever thought “I’ll do more when I feel more confident,” this episode is your reminder that growth starts the moment you start backing yourself.

Whether you’re brand new to cakes or a few years in and ready to level up, this episode will give you the encouragement and clarity you need.

The exciting Cake International announcement (and why it’s such a big deal!)

What Savanna’s Confident Cake Business Mindset Workshop is all about

A mindset shift around investing in yourself—before you feel ready

Why confidence is built through action, not waiting

A heartfelt invitation to join The Confident Cake Collective before doors close

→ Join The Confident Cake Collective:  https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective 

→ Missed the deadline? Join the waitlist here: https://academy.digitalcakedesign.co.uk/cccwaitlist 

 → Want to come to Savanna’s Cake International Workshop? 

More details coming soon—watch this space or follow Savanna on Instagram @thecakebusinessacademy for updates!

Love this episode? Send Savanna a DM or share it to your stories and tag @thecakebusinessacademy. Your support means the world!

Waiting until you feel “ready” before you show up fully in your cake business?

You’re not alone—but the truth is, confidence isn’t something you find. It’s something you build.

In this empowering mindset chat, Savanna shares why showing up like the cake maker you want to become (not the one you feel like today) is the real key to attracting your dream clients, building the business you envision, and moving past fear and self-doubt.

Inside the episode, you’ll hear real examples, tiny steps you can take starting today, and encouragement that reminds you:

✨ You are already good enough.

✨ You don’t have to wait for the “perfect” time.

✨ Every tiny action compounds into big results.

Whether you’re dreaming of wedding cakes, high-end clients, or more freedom, this episode will help you start moving toward your goals with confidence—one small step at a time.

✔️ Why waiting until you “feel ready” holds you back

✔️ How to start stepping into your future, dream cake maker self

✔️ Tiny, practical actions you can take today (no overwhelm!)

✔️ Why showing up messy beats waiting for perfection every time

✔️ How small shifts compound into big changes over time

“Confidence isn’t something you find. It’s something you build.” “Your dream clients are looking for the cake maker you’re becoming—start showing up like her today.” “Every tiny shift you make today plants seeds for the business you want tomorrow.”

📝 Journal Prompt from This Episode:

“What does the future version of me do differently, starting today?” 

Grab a notebook, take 5 minutes, and let it flow—you might surprise yourself!

The Confident Cake Business Workshop (currently running!)

She Breaks Limits Book Club – Featuring The Compound Effect by Darren Hardy - Available as part of the Confident Cake Community

Follow along on Instagram @thecakebusinessacademy for updates, behind-the-scenes, and upcoming announcements!

 If you loved this episode, make sure you hit Subscribe so you don’t miss future mindset, business, and growth conversations designed just for cake makers. 🎂

And if this episode helped you, share it on Instagram and tag @thecakebusinessacademy—I’d love to celebrate your journey with you!

In this heart-to-heart episode, I’m diving into a topic that’s been all over social media lately—and on my mind too: those posts from cake makers explaining why they don’t take certain orders, or why their way (sugar flowers or fresh flowers, for example) is “the right way.”

But here’s the thing: are we actually educating our audience… or are we just defending our choices and competing with each other?

Join me as I share my honest thoughts on: 

Why “why I don’t…” posts might confuse your audience more than help them

The difference between sharing your preferences and making others feel wrong

What to do when it feels like someone is copying your content

Why you can’t really be copied when you’re being fully you 

How to shift your content from defensive to empowering

Whether you’ve felt the sting of comparison or you’re wondering how to communicate your style without sounding reactive—this one’s for you.

Let’s refocus on service, clarity, and connection. 

💻 Sign up for the Confident Cake Business Workshop – https://academy.digitalcakedesign.co.uk/ConfidentCakeBusiness-Workshop 

📲 Follow along on Instagram – www.instagram.com/thecakebusinessacademy 

Leave a quick review, share it with a cake maker friend, or send me a DM and let me know what resonated with you. And don’t forget to hit subscribe so you never miss an episode.

 Ever feel like you’re attracting all the wrong kinds of cake orders? Whether it’s budget-focused clients, cartoon-themed designs that don’t match your style, or just requests that leave you feeling creatively stuck—this episode is here to help.

In this short and super actionable episode, I’m chatting about how to start attracting the clients you actually want to work with, without changing your cake style or compromising your business boundaries. You don’t have to say yes to every order, and you definitely don’t have to make cakes you don’t enjoy just to stay booked.

If you’re ready to start booking dream clients who love your designs, respect your process, and happily pay your prices, this is the episode for you.

✔️ Why you’re not doing anything wrong—but something might be misaligned

✔️ How to stop attracting orders that don’t light you up

✔️ What to change on your social media, website and enquiry process

✔️ The power of saying “no” (without the guilt!)

✔️ 5 simple shifts to start booking your dream customers

Only show the work you want more of 

Use language that speaks to your ideal client 

Set clear boundaries (minimum order value, process, style) 

Be transparent about pricing and how to book 

Say no to make space for better-fit enquiries

“You don’t have to change your cake style to attract better-fit clients—you just need to make sure the right people know you exist.”

📅 27–30 April 2025

💻 Live sessions inside a private Facebook group

🧁 For cake makers of all kinds (wedding, celebration, hobby to full-time)

We’ll cover:

Day 1: Aligning your business with your vision

Day 2: Identifying & attracting your ideal customers

Day 3: Creating content that connects & converts

Day 4: Streamlining your processes for success

✨ It’s totally free—and it will change the way you show up in your business.

👉 Click here to sign up now 

If this episode hit home, I’d love to hear from you!

📲 Tag me in your stories @thecakebusinessacademy

💬 DM me or email me—I always reply!

If you enjoyed the episode, please consider leaving a review or subscribing so you don’t miss the next one 💗

Do you ever feel like you’re waiting for confidence to magically appear before you take the next step in your cake business?

Whether it’s raising your prices, showing up on camera, or finally going all in on wedding cakes—confidence isn’t something you either have or don’t. It’s something you grow. In today’s episode, I’m diving into the truth about confidence: how it’s built over time, how it shows up in sneaky ways in our business, and how to start growing it—one tiny brave action at a time.

Inside this episode:

✨ Why confidence isn’t the starting point—it’s the result

✨ The surprising ways low confidence holds you back

✨ My personal stories (including a terrible website I once had!)

✨ Simple ways to start building your confidence today

✨ A pep talk if you’re feeling not-good-enough right now

This one’s for every cake maker who’s doubting themselves and just needs someone to say, “You can do this.”

📣 Mentioned in the episode: 

– Come join The Confident Cake Collective waitlist: 

https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective 

– Follow along on Instagram: www.instagram.com/thecakebusinessacademy 

– Send me a DM and tell me your tiny brave thing!

In this week’s episode, I’m having a heart-to-heart about something that’s been on my mind a lot lately—success.

It’s so easy to get caught up in what everyone else is doing, from the booked-out cake makers with endless wedding shoots, to the picture-perfect Instagram feeds that make you feel like you’re falling behind. But what if success isn’t about doing more? What if it’s about doing what actually feels right for you?

This isn’t a step-by-step episode—it’s a more relaxed, mindset-focused chat about how to let go of comparison, define your own version of success, and stop chasing someone else’s dream life.

Whether you’re just starting out or years into your cake journey, this one’s for you if you’ve ever thought, “Am I doing enough?” (Spoiler: you are.)

 ✨ What You’ll Hear About: 

🧁 Why chasing other people’s version of success never feels fulfilling

💛 The quiet wins in business that are just as valid as big milestones

📦 Why being booked out doesn’t always mean you’re successful

🔁 How your version of success can shift as your life changes

🌱 How small wins, when celebrated, compound into confidence

📝 A journaling prompt to help you define success on your own terms 

 💭 A Little Reminder: 

Success doesn’t have to mean 10 cakes a week, fully booked calendars, or thousands of followers. It can mean onedream client a month. It can mean weekends off. It can mean charging more and working less.

👉 You get to define it. Nobody else. 

 🛠️ Journal Prompt for This Episode: 

“What does success really look like for me—both in business and in life?” Write down your thoughts. Get honest. Forget what you think you should want, and focus on what actually feels right to you.

 💌 Let’s Chat! 

If this episode resonated with you, I’d love to hear from you:

📲 Tag me on Instagram @thecakebusinessacademy

💬 Drop me a DM or email—I reply to every message!

And if you’re enjoying the podcast, hit subscribe and never miss an episode 💖