Most marketers feel one of two things about AI: excited or exhausted.

This episode skips the hype and focuses on the work.

Juan Faisal talks with Catherine Toms, AI marketing consultant and educator, about what AI actually changes in marketing — and what it doesn’t. From overhyped tools to quiet shifts, they unpack what smart teams are doing differently, why strategy still matters, and how to stay sharp without burning out.

🤖 Why it matters

AI isn’t magic. It’s leverage.

Used well, it amplifies what already works. Used poorly, it just adds noise.

🤖 You’ll learn

- How to test AI tools without getting overwhelmed

- Why “bias” starts at the prompt level

- What leaders actually want from AI-literate teams

- Which skills still separate good marketers from great ones

🤖 Guest: Catherine Toms

AI marketing consultant, educator, and speaker

- LinkedIn: https://www.linkedin.com/in/catherinetoms/

- Website: https://aiinmarketing.co/level-1-ai-in-marketing/

🤖 Additional resources

- Dove’s AI prompt guide: https://www.dove.com/au/stories/campaigns/keep-beauty-real.html

- NotebookLM: https://notebooklm.google.com/

🤖 Host: Juan Faisal

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Timestamps

00:00 Who is Catherine Toms

02:17 The evolution of AI in marketing

06:02 How smart marketers use AI

11:14 Choosing the right AI tools

14:17 Are marketers afraid of AI

19:52 Geographical differences in AI adoption

21:49 AI bias is real. Can we fix it?

28:42 Connect with Catherine Toms

Want to see real use cases of AI remaking HR workflows? HR expert and founder of AIxHR, Kari Naimon, explains how small businesses and HR teams can save time, streamline repetitive tasks, and boost productivity with generative AI. Learn how to craft effective prompts, create quick wins, and collaborate with IT to integrate AI into your processes. With actionable steps you can implement today, this episode shows how AI can improve workflows and help your team focus on what matters most.

🤖 Additional Яesources:

- Kari Naimon's LinkedIn: https://www.linkedin.com/in/kari-naimon/

- AIxHR: http://aixhr.ai

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 About Our Guest: Kari Naimon:

Kari Naimon, founder of AixHR, brings 20+ years of HR expertise from Amazon, Toyota, and Qualcomm to the forefront of AI innovation. Her mission at AixHR is to demystify AI, creating transformative “AI-Aha” moments that empower professionals to fearlessly embrace the technology and elevate their work. Contact Kari at [email protected].

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.

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🤖 Timestamps:

00:00 - Kari Naimon: AI and HR Expert

01:04 - Why Kari Quit Corporate to Lead AI Innovation

01:58 - The Costliest AI Mistake Leaders Make (How to Avoid It)

03:53 - How to Get IT Teams Onboard with Your AI Strategy

06:58 - Training Teams in AI: ROI-Driven Strategies That Work

09:45 - Keep AI Transparent: The Case for Human Oversight

12:36 - Early AI Wins: Build Trust in the Process

17:36 - Kari’s Favorite AI Tools and Time-Saving Tips

20:57 - Stop Leaks: How to Protect Sensitive Data While Using AI at Work

23:17 - Freelancers’ Guide to Starting with AI Today

25:55 - AI Slowdown: Hidden Opportunities for Your Business

27:18 - Where to Learn More From Kari Naimon

David vs. Goliath, AI edition! In this episode, Juan Faisal and Andrew White discuss how small teams and solopreneurs can leverage AI to enhance creativity, improve their workflows, and compete against larger companies. Plus... is AI really democratizing content, or is it all PR bulls#!t?

🤖 Additional Яesources:

Scade: https://www.scade.pro/ (Try for free for 1 month using code ROBOTS)

Scade community - https://community.scade.pro/

Andrew White's LinkedIn: https://www.linkedin.com/in/andrew-white-ai/

YouTube: https://www.youtube.com/@andrew_ai_marketing

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 About our Guest:

Andrew White is a seasoned marketing professional specializing in startups. With a demonstrated history of working with Startup Founders and CEOs, he offers expertise in marketing strategy development, execution, and customer acquisition. Andrew's proficiency spans competitor research, pitch deck creation, SEO, and product development. He becomes an integral part of the team, setting up high-level strategies and developing ground-level processes to achieve business growth.

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity and dive into the ethics and realities of the tech. For experts and beginners alike.

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🤖 Timestamps:

00:00 - Intro: What You’ll Learn Today

00:30 - Workflows Explained: Connecting AIs for Smoother Creative Processes

04:05 - Tools to Boost Your Creative Reach and Workflow Efficiency

09:05 - How Small Teams Compete with Industry Leaders Using AI

13:26 - Helping Reluctant Creatives Feel Comfortable with AI

18:36 - Easy Steps to Start Integrating AI into Your Work

20:45 - Unique Ways Creatives Are Applying AI Automation

27:58 - Tips for Getting the Most Out of No-Code AI Platforms

31:10 - Building a Supportive Creative Community with AI

35:01 - How to Get Started with Scade.pro Yourself

"AI has played a role in journalism for quite a while." In this episode, Pete Pachal comes to chat about the transformative impact of AI on journalism and how journalists can use artificial intelligence, addressing both the challenges and opportunities it presents.

We cover the importance of managing expectations around AI's capabilities, the historical context of machine-generated content in newsrooms, and the need for ethical practices in AI implementation. We also discuss the million-dollar question: will AI replace actual human journalists?

🤖 Additional Яesources:

- Newsletter: https://mediacopilot.substack.com/

- One-hour class: https://learn.mediacopilot.ai/p/beginning-ai-for-marketers-pr-and-journalists

- Consulting: https://mediacopilot.ai/

- Media Copilot podcast: https://podcasters.spotify.com/pod/show/the-media-copilot

- Pete Pachal @ LinkedIn: https://www.linkedin.com/in/peterpachal/

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 About our Guest:

Pete Pachal is the Founder and CEO of The Media Copilot, a newsletter and podcast about how generative AI is changing the media. He also teaches creative professionals in journalism and PR about how to use AI tools, and he consults with companies of all sizes on how to incorporate generative AI into real work. Pete has a long career in journalism, previously holding senior roles in global newsrooms such as CoinDesk and Mashable. As a thought leader in tech, crypto, and AI, he often appears on TV news, including Fox Business, CNN, and The Today Show. He also puts his encyclopedic knowledge of Doctor Who to good use in his side hustle, the popular podcast Pull To Open.

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.

___

🤖 Timestamps:

00:00 - Intro: Pete Pachal

00:44 - Can AI Fix Fake News and Deepfakes in Journalism?

02:45 - AI Beyond ChatGPT: Transforming Newsroom Workflows

08:44 - CoinDesk’s AI Journey: How to Successfully Integrate AI in Media

14:28 - AI in the Workplace: How Will It Affect Your Career?

18:58 - Why AI Can’t Replace Your Creative Judgment and Expertise

25:47 - Pro Tips: How to Use AI Tools to Elevate Your Career

30:33 - Custom AI Solutions: How Media Copilot Empowers Creative Pros

34:27 - Journalism Careers: Is AI a Job Killer or Career Maker?

How is AI transforming the craft of filmmaking in Europe? Just back in Wroclaw after his California tour, filmmaker Matt Szymanowski talks about how AI is disrupting the film industry and why Europe has some catching up to do. Drawing from his upcoming documentary, A Human Future, Matt explores what's working in AI-powered storytelling, what's falling short, and how creatives can stay ahead in 2024 and 2025. He also shares his efforts to build a community of AI-driven creatives in Poland and across Europe.

🤖 Additional Яesources:

- Artintell AI DIGITAL CREATORS FORUM #1: https://lu.ma/p52udad5

- European California Club: https://eurocaliclub.byjwg.com/

- Pluto Studios: https://plutostudios.ai/

- John Weston Group: https://john-weston.com/

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.

___

🤖 Timestamps:

00:00 - Intro: Matt Szymanowski

00:34 - Insights from California's Creative AI Scene

04:34 - Building Creative Bridges: the European California Club

09:37 - AI in Europe: Are Regulatory Limits Holding Back Innovation?

14:48 - “A Human Future”: Reflections on the Documentary Experience

26:27 - AI Hybrid Cinema: Redefining Storytelling for Tomorrow

30:25 - Easy Ways for Creatives to Navigate the AI Landscape

33:01 - Where Can We Keep Up With Matt’s Work

Are you confused about what copyright law protects now that AI is out in the wild? Intellectual Property Attorney Brooke Smarsh explains the truth about AI-generated content: what’s covered, what isn’t, whether AI-generated content can be copyrighted, and what’s fair game when training models—plus, why taking the time to understand this topic today could save you from expensive headaches tomorrow.

⚠️ Disclaimer: This episode offers insights on AI and copyright but should not be interpreted as legal advice.

🤖 Additional Яesources:

- Brooke Smarsh: https://www.linkedin.com/in/brooke-smarsh/

- Lexology: https://www.lexology.com/

- US Copyright Office: https://www.copyright.gov/

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.

00:00 - Intro: Brooke Smarsh

00:42 - What Can You Copyright? A Quick Guide for Creatives

02:56 - How Your AI Tools Could Affect Your Copyright Rights

05:56 - AI Content: What’s Protected and What’s Not

10:44 - Is AI Training Fair Use or a Copyright Violation?

16:18 - The AI Dilemma: Innovate Freely or Follow the Rules?

18:35 - Is AI Hurting Small Creators and Helping Big Tech?

28:09 - New AI Legislation: Key Points for Creatives

31:04 - Why IP Lawyers Are Concerned About AI

33:48 - Easy Ways for Creatives to Learn More About IP Law

37:31 - How to Connect with Brooke Smarsh

AI Experts React to Oprah Winfrey's "AI and the Future of Us" Special

Most people saw Oprah’s AI special. But what *didn’t* it cover? Juan Faisal talks with AI filmmaker Jagger Waters, strategist Kate Cook, and edtech PM Kyle-Prescott Ogunbase about the trust gap in AI, what "Generation AI" actually faces, and why public understanding—not just faster tools—matters most.

🤖 Why it matters:

AI is scaling faster than most people can make sense of it. This episode unpacks the real risks, power moves, and human questions getting buried in the hype.

🤖 You’ll learn:

- Why safety, scams, and trust need center stage in AI debates

- How Gen AI is already growing up inside a synthetic media world

- Why ethical development needs stronger incentives—not just open letters

- What AI can and can’t fix when it comes to loneliness, labor, and learning

🤖 Guests:

Kate Cook – Founder, Era Seven Partners

Certified AI strategist helping brands adapt to rapid tech change

Kyle-Prescott Ogunbase – Product Manager, Newsela

Building AI tools to improve literacy in classrooms

Jagger Waters – Award-winning AI filmmaker

Producer at Curious Refuge and escape.ai

🤖 Host: Juan Faisal

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Timestamps:

00:00 Introduction

01:43 Oprah’s special: What it got right and wrong

06:35 Sam Altman: Most dangerous man in tech?

12:23 Trust, ethics, and who builds the future

18:05 Marques Brownlee: AI for video and voice

20:20 Deepfakes and what’s fueling them

25:20 Why AI literacy may be the most urgent skill

29:10 Aza Raskin & Tristan Harris: AI vs. society

32:21 Christopher Wray: AI and criminal threats

36:00 Why companies still hesitate to adopt AI

40:07 Can schools undo biased training data?

43:05 Parenting in the age of Generation AI

45:35 Is AI a threat—or a lifeline—for workers?

52:19 Marilynne Robinson: The human cost of progress

56:40 Difficulty is the point

59:50 Final thoughts on what comes next

AI's impact is misunderstood—both overhyped and underappreciated, says Luke Wilcoxson, co-founder and creative director of Only the Bold. In this episode, he shares how you can use AI to boost your creative career without losing your value and the secret to staying ahead in an industry that (for better or worse) never stops evolving.

🤖 Timestamps:

00:00 - Intro to Luke Wilcoxson (Only the Bold Agency)

00:43 - AI's Overhyped and Underappreciated Aspects

04:20 - "Worst AI Ever" – Fact or Fiction?

08:15 - AI's Impact on Creative Problem Solving

12:03 - The AI Divide in CDMX's Motion Design Circles

14:08 - Is AI Devaluating Our Creativity?

19:39 - Fighting Creative Laziness: Tips to Stay Sharp

22:54 - AI Skills That Will Define Creative Work in 2025

26:32 - What's Next: Learning More About Luke's Work

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Additional resources:

🤖 About Creativity & Robots:

"A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativit, and dive into the ethics and realities of the tech. For experts and beginners alike.

🤖 Subscribe to Creativity & Robots here!

- Spotify: https://open.spotify.com/show/4fhfcMlT4fLIAN34D7hFZx

- Apple Podcasts: https://podcasts.apple.com/us/podcast/creativity-robots/id1728312833

- Amazon Music: https://music.amazon.com/podcasts/19de380e-8583-463a-b43c-d7f4f496471c

EP18 — AI's Cultural Crisis: A Marketer's Bold Solution - Tamon George

Tamon George, ex-pro footballer turned creative director and co-founder of Creative Theory Agency (Ad Age's Small Agency of the Year), is tackling AI's diversity problem in advertising. Learn how his team, behind campaigns for Google, Nike, and Amazon, is using generative AI beyond mere automation. In this conversation, Tamon reveals why diverse voices are crucial in AI development, showing how varied life experiences shape AI prompts and results. He addresses the big question: how do we make AI reflect the real world, not just tech insiders' views?

🤖 Timestamps:

00:00 - Tamon George's Journey

02:24 - Incorporating Generative AI into Work

05:35 - Cultural Consciousness in AI Prompts

09:36 - The What Prompted You? Campaign

14:29 - Barriers to Accessing AI Tools

21:06 - The Second Wind of the AI Bubble

25:46 - Exploring the Potential of AI in Video Creation

🤖 Additional resources:

- https://www.whatpromptedyou.com/

- https://www.creativetheory.agency/

- https://www.instagram.com/creativetheoryagency/

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity, and dive into the ethics and realities of the tech. For experts and beginners alike.

🤖 Subscribe to Creativity & Robots here!

- Spotify: https://open.spotify.com/show/4fhfcMlT4fLIAN34D7hFZx

- Apple Podcasts: https://podcasts.apple.com/us/podcast/creativity-robots/id1728312833

- Amazon Music: https://music.amazon.com/podcasts/19de380e-8583-463a-b43c-d7f4f496471c

Can generative AI help filmmakers tell stories that would otherwise be impossible to tell? Iranian-American director Reza Sixo Safai (Persian: رضا سیکسو صفایی) shares his groundbreaking journey into AI filmmaking, from his first Midjourney experiments to creating an OpenAI-powered Tribeca short. Reza reveals how AI can be used to bypass censorship in Iran and craft resonant, dreamlike narratives that mirror his own experiences.

Diving deep into AI's impact on storytelling, Reza explores ethical prompting, amplifying diverse voices, and the parallels between his immigrant roots and adaptability as an artist. He also shares insights into mastering AI tools while emphasizing the importance of traditional filmmaking skill

🤖 Timestamps:

00:00 - How Reza Integrates Generative AI into Filmmaking

01:31 - Civil War, Silicon Valley, and Cinema: Reza's

Immigrant Journey

02:32 - Discovering Generative AI and the Pika AI Community

10:31 - Using AI to Bypass Censorship in Iran

14:01 - Ethical Prompting: Working with OpenAI's Sora Team

19:56 - Reza Meets Sora: A Filmmaker's First Look

29:03 - Beyond Prompts: Generative AI's Full Scope

31:02 - Film First, AI Second: Building a Solid Foundation

36:37 - What's Next: Reza's AI Projects and New Ventures

🤖 Connect with Juan Faisal:

🤖 Creativity & Robots:

“A love letter to human creativity, with AI as the stage prop.”