Jo Deakin was an interior designer before finding her way to creating her own eponymous brand that doesn't just design beautiful, British, fine bone china- it also creates a moment to pause and reflect around an old fashioned British tradition.

Jo started her journey when she identified a gap in the market for truly special cups and saucers that were a joy to use, told a story, and also encouraged people to take a moment out of the busy world - or slow down and sip - as her tag line says. 

Her background in interior design and passion for colour and geometric lines played a huge part in the process, but so did her belief in British manufacture, and even today her whole range is made in Stoke. Of course, British made isn't the cheapest, and we discuss this in detail. How it can be easy to think the grass might be greener on the cheaper side, why it's so important to stay in your lane, and the opportunities that doing this has created for Jo, too.