Second guest episode of Slow & Steady — A Podcast by ARTILLERY

In this episode, Jake and John sit down with Nick Small, a SaaS marketing leader and co-founder of Driive, to talk about what real, sustainable growth looks like when you zoom out and play the long game.

Nick shares his journey through building and managing websites, leading marketing at Nonprofit Hub, and scaling CompanyCam from under $1M in ARR to a nine-figure valuation. Along the way, he reflects on what he's learned about consistency, learning through failure, and why "slow and steady" is less about moving slowly and more about moving intentionally.

We talk about how websites function as far more than marketing assets, acting instead as storefronts, concierges, and often the hardest-working salesperson in the business. Nick also opens up about returning to founder mode with Driive, building in public, and being honest about what's still under construction.

This episode is for founders, marketers, and business owners who care about building something that lasts, not just chasing short-term wins.

• What "slow and steady" actually means in high-growth SaaS

• Lessons learned scaling a company from early ARR to nine figures

• Why consistent action beats "all at once" effort

• How your website serves as your storefront, concierge, and salesperson

• The role of humility and curiosity in long-term growth

• Why being a student matters more than being an expert

• Building while things are still unfinished (product and website included)

Nick Small is a SaaS leader with over a decade of experience building mutual value for employees, customers, and shareholders (in that order). He describes himself as "never the expert, always the student."

Nick has built and managed websites across agencies and freelance work, served as Marketing Director at Nonprofit Hub, and was VP of Marketing at CompanyCam during a period of massive growth. Today, he's a co-founder at Driive, a booking and scheduling platform for field sales teams, where both the product and the website are still very much under construction.

Nick on LinkedIn: https://www.linkedin.com/in/nixmall/ Driive: https://getdriive.com CompanyCam: https://companycam.com

Podcast page: https://artillerymedia.com/podcast/ Contact us: https://artillerymedia.com/contact/ Instagram: https://www.instagram.com/artillery_media/?hl=en Jake on X: https://x.com/jakekramer15?lang=en Facebook: https://www.facebook.com/artillerymedia

First guest episode of Slow & Steady — A Podcast by ARTILLERY

In this episode, Jake and John sit down with Jennifer Clark, a professional voice actor, podcast host, and Artillery Client of the Month, to talk about what real, sustainable growth actually looks like.

Jennifer shares her journey into voice acting, the realities of building a creative business, and why "overnight success" is usually just consistency, grit, and grace in disguise. She walks through how she intentionally uses her website as a business tool, not just a portfolio, sending prospective clients and agents to genre-specific pages that answer their questions quickly and clearly.

Since launching her new website, Jennifer has seen a 200% increase in revenue, and while many factors contributed, she explains why having a site that matches the level of service she provides has played a major role.

Jennifer is also the host of the Humankindness at Work podcast, where she shares stories of people making a difference through service, creativity, and genuine human connection. That same philosophy shows up in how she does business, how she serves clients, and how she thinks about growth.

In this episode:

• Why "overnight success" is usually slow, steady work behind the scenes

• What it really takes to build a sustainable creative business

• How genre-specific website pages save time and build trust

• Using your website to attract better clients and new agents

• Why clarity beats flash when it comes to conversion

• The human side of business: service, consistency, and connection

• How focusing on the right audience leads to meaningful growth

Jennifer Clark is an empathetic, inquisitive, dream-chasing woman. She's a wife to her college crush, mom to three driven and compassionate kids, and a professional voice actor who brings the sound of humankindness to everything she voices.

She is a multi-award nominated voice actor specializing in TV, radio, and digital commercials, web videos, corporate training, eLearning, and documentaries. Her voice has been trusted by brands like Walmart, Pinterest, PBS, Sam's Club, Hilton, LEGO, and Starbucks.

She finds joy in a good cup of chai, long walks with her dog, skipping small talk in favor of deep conversation, and using her voice to contribute to the world in meaningful ways.

• Jennifer's website: https://jennifersvoice.com

• Jennifer on YouTube: https://www.youtube.com/@jennifersvoice

• Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-clark-vo/

• Jennifer on Instagram: https://www.instagram.com/jennifers.voice/

• Jennifer on Facebook: https://www.facebook.com/jennifers.voiceVO

Humankindness at Work Podcast

• Podcast home: https://jennifersvoice.com/podcast-home

• Instagram: https://www.instagram.com/humankindnessatwork_podcast

• Facebook: https://www.facebook.com/HumankindnessAtWorkPodcast

• YouTube: https://www.youtube.com/@HumankindnessatWorkPodcast

Artillery Links

• Podcast page: https://artillerymedia.com/podcast/

• Contact us: https://artillerymedia.com/contact/

• Instagram: https://www.instagram.com/artillery_media/?hl=en

• Jake on X: https://x.com/jakekramer15?lang=en

• Facebook: https://www.facebook.com/artillerymedia

Part 8 of the "Perfect Website" Series

Launch is not the finish line. It's the starting gun.

In this episode, Jake and John talk about what it actually takes to keep a website healthy after it goes live: updates, backups, security layers, performance checks, and the ongoing habits that prevent "random" site problems down the road.

They break down why maintenance is not just a forever fee. It's the practical, boring, essential work that keeps your site fast, secure, and reliable, especially on WordPress, where plugins, themes, and core software are constantly evolving. They also cover the difference between hosting and maintenance, why your hosting company can't fully handle this for you, and how small check-ins over time beat massive rebuilds later.

If you're a business owner who wants your site to last (and not quietly decay), this episode is your maintenance mindset shift.

In this episode:

• Why "if it's not broken, don't fix it" is a dangerous website strategy
• The 4-phase longevity plan: Protect, Update, Optimize, Evolve
• How backups, hosting quality, and maintenance all stack together
• Why updates matter: security patches, plugin risk, and the hacker playbook
• Our maintenance toolbox: SiteGround, InfiniteWP, Wordfence, Analytics, Search Console
• What to monitor post-launch: speed, broken links, SEO signals, and conversions
• Why "just install a plugin" can be the beginning of a mess (and what to check first)
• Hosting vs. maintenance: keeping the lights on vs. keeping the house from collapsing

Links: Podcast page: https://artillerymedia.com/podcast/ Instagram: https://www.instagram.com/artillery_media/?hl=en Jake on X: https://x.com/jakekramer15?lang=en Facebook: https://www.facebook.com/artillerymedia Contact us: https://artillerymedia.com/contact/

Part 7 of the "Perfect Website" Series

Launch day feels like a big red button. In reality, it's a checklist, a few switches, and a whole lot of systems talking to each other.

In this episode, Jake and John walk you through what actually happens when a website goes live. From last-pass QA and "is it working on mobile?" to DNS changes, SSL certificates, caching, and the weird in-between moment where some people see the new site and others still see the old one.

They also break down the tools ARTILLERY uses to keep launches low-drama: dnswatch.info, Google Analytics, Google Search Console, Yoast sitemaps, and why PageSpeed scores can be helpful… but also wildly misleading if you don't understand what you're measuring.

If you're a business owner preparing for a new website launch, or a web pro who wants a clean, repeatable process, this episode is your playbook.

In this episode:

• The 3 phases of a smooth launch: final checks, DNS switch, and post-launch polish

• Why "propagation, not teleportation" explains 90% of launch confusion

• The technical basics: A records, servers, SSL, caching, and why old sites sometimes linger

• Tools we use on launch day: dnswatch.info, Google Analytics, Google Search Console, Yoast

• PageSpeed reality check: why even Apple and the New York Times don't score 100

• Common pitfalls: broken forms, missed webhooks, old links, and what to do when something breaks

• The truth about Google indexing: launch is the start, not the finish

Next up (Part 8): What happens after launch, how to keep your site healthy, secure, and growing over time.

Links: Podcast page: https://artillerymedia.com/podcast/ Instagram: https://www.instagram.com/artillery_media/?hl=en Jake on X: https://x.com/jakekramer15?lang=en Facebook: https://www.facebook.com/artillerymedia Contact us: https://artillerymedia.com/contact/

Part 6 of the "Perfect Website" Series

Welcome to the build. In this episode, Jake and John take you behind the curtain of what really happens when your mockup becomes a functioning website. From Divi vs. Elementor to Webflow and WordPress, they dig into why versatility beats flash, why "pixel perfect" isn't perfectionism—it's professionalism—and why sticking with one page builder keeps your team fast, consistent, and scalable.

The guys get into the weeds on WordPress strategy, why ARTILLERY has gone all-in on Divi, and how "dedicating to a builder" creates efficiency that clients never see but always feel. Then, the conversation zooms out into the philosophy of modern web design—how to balance creativity with usability, and why chasing the most "unique" idea often kills results.

From pop-ups and carousels to the eternal "make my logo bigger" debate, this is an honest, funny, and insight-packed look at the messy, magical stage where art meets reality.

In this episode:

• Divi, Elementor, Webflow, and why ARTILLERY still loves WordPress

• Why consistency beats constant reinvention

• The difference between unique and usable design

• Client pitfalls: "make it pop," "it looks boxy," and "I've seen this before"

• How to add "eye candy" without ruining functionality

• The importance of taste (and why not everyone has it)

• Why great design should feel invisible

Next up (Part 7): Launch — the final polish, going live, and how to keep momentum after your site hits the world.

Links:

• Podcast page: https://artillerymedia.com/podcast/
• Instagram: https://www.instagram.com/artillery_media/?hl=en
• Jake on X: https://x.com/jakekramer15?lang=en
• Facebook: https://www.facebook.com/artillerymedia
• Contact us: https://artillerymedia.com/contact/

Part 5 of the "Perfect Website" Series

Now that your wireframes are mapped out, it's time to bring them to life. In Episode 5, Jake and John unpack one of the most exciting phases of building a website — the mockup. This is where strategy meets creativity and your website finally starts to look real.

You'll hear how mockups act as the bridge between blueprint and build, why skipping this step can cost you in the long run, and how tools like Figma have revolutionized the design process. John dives into the story behind the Eclipse Auctions project, revealing how one small design change—highlighting "$995 Flat Fee"—transformed the entire message.

The team also talks about client feedback, design consistency, and the fine line between "enough design" and "over-designed." If you've ever wondered what happens between the wireframe and the live site, this is your behind-the-scenes tour.

In this episode:

• The purpose of mockups (and why they matter)

• Why constraint breeds creativity

• Real-world story: Eclipse Auctions' $995 headline breakthrough

• Photoshop → Figma: how design tools evolved

• The right way to give (and receive) design feedback

• When to skip mockups and go straight to build

• How mockups protect both the designer and the client

Next up (Part 6): Development — where mockups turn into fully functional websites, and the real build begins.

Links:

• Podcast page: https://artillerymedia.com/podcast/
• Instagram: https://www.instagram.com/artillery_media/?hl=en
• Jake on X: https://x.com/jakekramer15?lang=en
• Facebook: https://www.facebook.com/artillerymedia
• Contact us: https://artillerymedia.com/contact/

Part 4 of the "Perfect Website" Series

If your website were a town, wireframes are the city plan—the zoning map that makes everything work. In this episode, Jake, John, and Haley (Project Manager at ARTILLERY) break down how to build a website blueprint that actually makes sense.

You'll learn why wireframes save hours of design and development time, how they clarify communication with clients, and why they're the difference between a "shanty town" website and one built to last. The team also shares real client stories—from long-page layouts like Whooping Cranes to complex builds with unexpected twists—and explains how structure keeps creativity moving forward.

Whether you're building your first site or refining your process, this episode shows why discipline in design creates freedom to create.

In this episode:

• Why every project needs a wireframe (yes, every one)

• How wireframes save time, reduce revisions, and prevent chaos

• Common client misconceptions (and how to fix them)

• The tools we use (and why we still love Mockups with a "Q")

• Real-world examples from Whooping Cranes and Practicing Excellence

• How structure fuels creativity—not limits it

Next up (Part 5): Mockups — bringing your wireframe to life with color, type, and emotion.

Links:

• Podcast page: https://artillerymedia.com/podcast/
• Instagram: https://www.instagram.com/artillery_media/?hl=en
• Jake on X: https://x.com/jakekramer15?lang=en
• Facebook: https://www.facebook.com/artillerymedia
• Contact us: https://artillerymedia.com/contact/

Part 3 of the "Perfect Website" Series

Once your domain and hosting are set, it's time to define the look and feel. In Episode 3, Jake and John bring on ARTILLERY designer Sierra to demystify the design vision—how mood boards (ahem, mood lists) and style tiles turn vague preferences into a clear, buildable aesthetic.

You'll hear how to gather inspiration without copying competitors, why typography and color choices carry most of the visual weight, and how to handle "less-than-ideal" logos and photos without derailing the project. We'll walk through real client examples (The Body Lab LNK and Brite Counseling) and share the exact guardrails we give clients so feedback is focused and useful.

Whether you're a DIYer or collaborating with a pro, this episode shows you how to capture a vibe—and keep your project moving.

In this episode:

• Mood board vs. "mood list" (and what to actually put on it)

• Style tiles 101: colors, type, imagery, textures—approved fast

• How to use client photos (and when not to)

• Working around tricky logos and still shipping a cohesive look

• Figma/XD/Photoshop: what we use and why

• The simple prompts that get clients out of "overwhelmed" mode

Next up (Part 4): content outlines, wireframes, and blueprints—the checklist for what actually goes on each page.

Links:

• Podcast page: https://artillerymedia.com/podcast/
• Instagram: https://www.instagram.com/artillery_media/?hl=en
• Jake on X: https://x.com/jakekramer15?lang=en
• Facebook: https://www.facebook.com/artillerymedia
• Contact us: https://artillerymedia.com/contact/

Part 2 of the "Perfect Website" Series

If your domain is your digital address, your hosting is the foundation your whole "town" is built on.

In Episode 2, Jake and John take you below the surface—explaining web hosting in plain English (no jargon, no confusion). You'll learn what hosting actually does, why it matters, and how to pick the right setup without wasting money or losing sleep.

They'll break down shared, VPS, dedicated, and cloud hosting with simple analogies you'll actually remember, share why SiteGround is ARTILLERY's go-to platform, and explain how good hosting keeps your website fast, secure, and stress-free.

Whether you're launching your first site or managing dozens, this episode will help you finally understand how your website "lives" online—and how to keep it safe and strong.

In this episode:

• Hosting, explained like humans (apartment vs. townhouse vs. mansion vs. cloud)

• The #1 mistake that slows down your website

• How to protect your site from hackers and downtime

• The real cost of "cheap hosting"

• Why support matters more than specs

Links:

• Podcast page: https://artillerymedia.com/podcast/
• Instagram: https://www.instagram.com/artillery_media/?hl=en
• Jake on X: https://x.com/jakekramer15?lang=en
• Facebook: https://www.facebook.com/artillerymedia
• Contact us: https://artillerymedia.com/contact/

Part 1 of the "Perfect Website" Series

For way too many people, "website" is a scary word. But it doesn't have to be!

In our very first episode, Jake and John kick off the Perfect Website series by unpacking one of the most overlooked pieces of your online presence: your domain.

You'll learn why your domain name is your digital real estate, how to choose one that lasts, and why thinking of your website like a town can change the way you build online forever.

Whether you're starting a business, rebranding, or just curious how the web actually works, this episode lays the groundwork for everything that comes next.

In this episode:

• Your domain = your digital foundation

• How to pick a name that lasts

• The "town" analogy that makes websites make sense

Links:

• Podcast page: https://artillerymedia.com/podcast/
• Instagram: https://www.instagram.com/artillery_media/?hl=en
• Jake on X: https://x.com/jakekramer15?lang=en
• Facebook: https://www.facebook.com/artillerymedia
• Contact us: https://artillerymedia.com/contact/