Slow To Respond

We all need that morning shot of caffeine to get the creative juices flowing. But how does one who serves our morning beverage (and more) stay motivated and creative? Join us in this episode as we talk coffee, community and marketing with Amy Counce, owner of Nexus Coffee & Creative located in Downtown Little Rock.

Guess what? QR Codes are back! And now they are better than ever. Talk about slow to respond, when QR Codes were introduced to marketers over 10 years ago, they were an abysmal failure. But now, thanks to technology, they are back and can be a successful marketing tool for many businesses.  In this episode, Mark & Paul take a look at the "new and improved" ways QR codes help ensure that your audience is NOT slow to respond!

What is the Ultimate Marketing Engine?  Join us as we welcome our special guest, noted business marketing author and speaker, John Jantsch. During this episode John will reveal how the successful customer is our fuel for consistent business growth. Instead of discovery of a new sales tactic or marketing channel, John explains how the key to sustainable growth occurs organically, as we grow with our customers.

Your business has a website, so you can sit back and relax, right? Unfortunately, no. Gone are the days where the online brochure is the sole function of your domain. But keeping content fresh is not as daunting as you may think. In this episode, we review tips and tricks to help keep your site a living, breathing marketing tool. And like your audience, we look for ways to make sure it isn't Slow to Respond.

We all know that the Marketing world is literally a utopian society. In every marketing campaign, every individual from the CEO, President, Accountant, Graphic designer and anyone in between is totally on board with what the marketing department has planned. Except when their not. In this episode, special guest, Jennifer Thompson, Marketing Manager of Alpha Gama Delta shares her experiences of the occasional marketing disconnect within an organization. We learn how this disconnect can cause our audiences to be slow to respond, and what we need to do to avoid it.

Don't all business owners wish they had the marketing budget of Walt Disney World? While you may not have the budget, in some ways you too can have the marketing savvy of Walt Disney. In this episode, we visit with Mark about his recent trip to the Happiest Place on Earth. We explore how we can market like The Mouse, and make sure our audience isn't Slow To Respond.

We all love food trucks, right? And food truck marketing is so simple, right? If you cook it, they will come.  Well, not always. In this episode we explore the simple, yet necessary ways Food Trucks, and businesses for that matter, can better take advantage of all marketing opportunities.

Welcome to Slow To Respond, where we take a look at the good, the bad and yes, sometimes the ugly of small business marketing. Mark Fortune and Paul Strack, local business owners and marketing professionals share their journeys into the world of owning, and more importantly, marketing small businesses. During these episodes, we explore best practices, and yes, sometimes the not-so-good practices of promoting your businesses products and services. In addition to providing valuable business tips, we will share a laugh or two about what causes our audiences to be... slow to respond.