Just because you can grow very quickly, doesn’t necessarily mean you should. That’s the argument that Rob Bier, managing partner of Trellis Partners and 6:30 Partners, makes against the concept of “blitzscaling”, the hypergrowth philosophy popularised by Reid Hoffman. In his new book, called Smooth Scaling, as well as in a recent op-ed for Global Corporate Venturing, Bier argues that growing at all costs may work for a few startups, but for the majority, following the move fast and break things with loads of money in your pocket approach can have deeply detrimental effects.

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