Spreaker Live Show #77 for Aug 17th, 2016

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Our Topics This Week:
- Keys to Growing your Podcast
- How Music and Sound Effects Make Your Podcast Better
- Finding Podcast Discovery and Listening Simplicity

Show Duration: 41 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum

Spreaker Blog at http://Blog.Spreaker.com – Articles and Spreaker News
- How Music and Sound Effects Make Your Podcast Better
- Breaking up segments during your episode with music is cool
- Podcast intros or jingles are great to have but just don't not over do it
- Background music for “talky” podcasts is fine but just don’t over do it
- Keeping your show sound very personal and not impersonal that can happen with too many jingles and sound effects
- Make sure this music adds to your people experience and does not delay getting to the content
- Get the New Royalty-Free Music and Sound Effects Library
- Royalty-Free Music Library - TOTAL PRICE $75.00 / year- https://www.spreaker.com/store/music-and-effects-licensing
- I will be at the coming Mid-Atlantic Podcast Conference in Philly - Sept 9-10
- Moderating Hall of Fame Panel and Sponsoring an awards event
- Live streaming at the event
- http://podcastmidatlantic.com

- I wrote an article about “Finding Podcast Discovery and Listening Simplicity” at my http://RobGreenlee.com website:
- Every time I step into a car with an AM/FM radio, I am reminded about the concept of simplicity
- We have seen usability and simplicity gains of podcasting technology over the past 10 years.
- The power of radio is linked to creating a more lean back type of experience
- Human curation of audio and original content creation has always been strength of broadcast radio stations
- We have seen the gradual erosion of the content quality and originality at radio stations as the cost of curation has gone up.
- Smartphones and smart agent technologies like Siri, Cortana and Alexa/Echo are pushing into a new era
- This direction seems complex and potentially confusing to podcast listeners

The best example of this is the Amazon Alexa/Echo interactive voice platform - https://developer.amazon.com/echo -

Read full article: http://www.robgreenlee.com/2016/08/15/finding-podcasting-simplicity/


Let’s Dive into our main topic this week “Keys to Growing your Podcast Audience”

- Take a long-term view on the process - months and years of consistent production of your podcast
- Produce quality audio content - means great audio quality, thoughtful topics and guest that entertain and engage listeners
- Drive some level of emotion in your audience. These are not easy things to do consistently week over week
- Quality Cover Art for your show - min 1400x1400 .jpg, Simple but with strong colors and large bold fonts
- Descriptive series and episode show notes, ideally with timestamps content location references.
- Distribution is key to your long-term growth. Be where audio listening is happening today.
- Building subscribers in iTunes and Apple’s Podcasts app is critical to growing your show, you want to connect with people, not listeners
- Subscriber growth is done in iTunes, by creating direct links to go to your show page in iTunes
- Drive potential people or listeners to Google Play Music Podcasts area and Stitcher
- Sharing links to you show pages in those platforms via social media, email footers, social media profiles, websites and print materials
- Setup easy to mention bit.ly links… add “&ls=1” to the end of your direct link to your page in iTunes
- Spreaker Live Show Link to iTunes: https://itunes.apple.com/podcast/id1003553029?mt=2&ls=1
- Google Play is at: http://g.co/podcastportal
- Get on other podcast/radio shows, be a speaker at events in your genre

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http://SpreakerLiveShow.com
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Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
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