Oura – it’s like Patagonia, but for your finger. Especially in the Nordics, all the business people wear these ring-shaped miniature computers night and day, optimizing everything from eating, sleeping, and training to working.

But how did the Finnish brand make it in the hard, hard hardware industry? How did Oura engineers use real-life user stories to develop the product? Is knowing your optimal bedtime the most meaningful life lesson you can learn? And WHERE does the self-monitoring trend go in the future? Will we know so much about our bodies that we’ll become neurotic, not healthy? What's up next for Oura? Let Co-Founder, President and Chief Innovation Officer Petteri Lahtela of Oura tell you.

Episode created in collaboration with Futucast.

It's tea time with WIRED UK’s Features Editor Victoria Turk! Let’s cut the crap and dive head first to the big questions: What's the future like for tech journalism in the era of fake news and content overload? And what could possibly go wrong with the emergence of new technologies such as deepfakes? Will you, too, be microdosing on acid soon? Tune in!

This season, featuring Slush 2019 speakers, is created in collaboration with Futucast (https://soundcloud.com/futucast/popular-tracks) . Interviews by the oh-so-charming hosts Isak Rautio and William von der Pahlen.

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Learning in 2020? Lifelong. Also, good business. MasterClass is on a profitable mission to democratize access to knowledge – and ensure that you learn from simply the best.

CEO and Co-Founder David Rogier unpacks MasterClass’s admirable success story. How did they lure Serena Williams, Justin Hoffman, and James Patterson as their first teacher with no guarantee of success? What’s the ⅓, ⅓, ⅓ formula that MasterClass follows to create content that’s inspirational and evergreen, but not just empty hype? Will deepfake be a part education in the future?

And how and why is MasterClass all over your social media feed? What’s David’s controversial advice about using Facebook and Instagram for user acquisition for early-stage startups?

This season is created in collaboration with Futucast (https://soundcloud.com/futucast/popular-tracks) . Interviews by Isak Rautio and William von der Pahlen.

Follow Soaked by Slush:

Stories: www.slush.org/soaked (http://www.slush.org/soaked)

Newsletter: https://www.slush.org/soaked-newsletter/ (https://www.slush.org/soaked-newsletter/)

Twitter: https://twitter.com/soakedbyslush (https://twitter.com/soakedbyslush)

Facebook: https://www.facebook.com/soakedbyslush/ (https://www.facebook.com/soakedbyslush/)

Instagram: https://www.instagram.com/soakedslush/ (https://www.instagram.com/soakedslush/)

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