SMACK Talk - The Irreverent Podcast Marketing Show

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept. 
They discuss:
- Different definitions of community
- How to engage with Reddit
- The insights people are missing from ignoring channels with anonymous users
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio. 
- Fleetio's approach to YouTube
- Their content production process
- The results they've seen from the channel so far

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk. 
- Three major operational differences between content marketing and what a media company does
- The one major factor between content from a media company and marketing department
- What advice he would give his past self if he had to do it all over again.
Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/
The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

In this episode, Dan Sanchez talks to Charlie Riley who is the VP of Growth at Havoc Shield. 
They talk about:
- Four ways to create more white space to do deep work.
- Why most marketers are failing to execute the basics.
- How he is creating focus for his marketing at Havoc Shield.

In this episode, Dan Sanchez talks to Lauren Patrick who is the VP of Marketing at Curricula. 
What growth hacking really is and where it came from.
The massive gains Curricula has seen to their owned media because of these hacks
The process others can use to find them

In this episode, Dan Sanchez talks to Brian Robinson who is the Director of SEO at EverCommerce.
- The role SEO can play in attracting an audience for other channels
- How SEO can build an audience by itself
- What most people miss when it comes to SEO

In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity. 
They discuss:
- The emerging trend of B2B companies actually becoming media companies
- Dan pitched his idea of having two separate websites to Justin
- Justin also shared some fantastic nuggets on how to convert more traffic

In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius. 
In the episode we talk about:
Her first failed attempt at turning her marketing department into a media company
What it takes to gain true traction on a channel
The story behind their success at Team Genius

In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets. 
We talked about the most common obstacles around building an audience:
- Overcoming perfectionism
- How he collects feedback
- The process for getting better

In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation.
They discuss:
- What to do rather than perfect your messaging
- How to collaborate with others without watering down the messaging
- How to integrate your message into your audience growth initiatives