Nearly half of American online shoppers pay for streaming-media services — 15 percent have e-commerce box subscriptions. Both are growing.
Some 46 percent of online shoppers in the U.S. pay a monthly subscription for online streaming media, like Spotify or Hulu, according to a new survey by consulting firm McKinsey.
Fifteen percent had subscribed to at least one e-commerce delivery service like Dollar Shave Club, Blue …