Small Agency Survival Guide

Gwen, Andy and Emily answer a handful of questions about public relations and agency life, submitted by journalism and PR majors at Indiana University of Pennsylvania:

How do you know when to outsource something?

What's the difference between working for a small agency, a non-profit and a big company?

How much of your work is collaboration vs. solo work?

Does a small agency allow for more opportunity for learning?

What are the strengths and weaknesses of a small agency from a client's standpoint and yours?

What's your opinion on resumes that have a pop of color?

Get in touch with Gwen, Andy and Emily by emailing [email protected].

Social media content development and management can take a lot of time and energy. But it doesn't have to take a lot of expensive tools! Andy, Gwen and Emily share a handful of low-cost, high-impact social media tools that can help your small team with scheduling, graphic design and content curation.

Get in touch with Small Agency Survival Guide by tweeting @SmallAgencyPod or emailing [email protected].

Gwen, Andy and Emily from Cabin Communications discuss simple and unique ways to keep in touch with prospective clients.

Get in touch with Small Agency Survival Guide by emailing [email protected]

After you've sold a client on your team, your skills and your ideas, it's time to get to know them. But what does that actually look like? In this episode, the team from Cabin Communications discuss some of the key questions to ask your new client—and how to approach tricky subjects like budget and office hours.

When you're a freelancer or part of a small team, taking photos at a special event may fall to you. But it doesn't have to be a nightmare! In this episode, Andy, Gwen and Emily from Cabin Communications share concrete strategies for taking useable photos at a client's special event.

Media relations can be tricky, given the ever-shifting media landscape. Does that mean that press releases are dead? Andy, Gwen and Emily from Cabin Communications discuss how to approach drafting a press release—and what to do after writing one.

Get in touch with Small Agency Survival Guide by tweeting @SmallAgencyPod or emailing [email protected].

Freelancers and small agency owners often want to take on a wide range of clients and projects, but not every potential client is ready for it. In the first episode of Small Agency Survival Guide, the team at Cabin Communications discusses Andy's criteria for new clients and the red flags that may signal trouble ahead.

Get in touch with Small Agency Survival Guide by emailing [email protected].