Small Agency Talk Show

Lee McKnight, Jr. shares fresh research from RSW/US that may help agency leaders better understand how events fit in to the business development mix for 2022.

Lee joined Chip Griffin from SAGA to talk about this research, as well as a broader discussion of how to think about growing your agency in the current environment.

During this episode of the Small Agency Talk Show, the pair explored content marketing, virtual vs in-person events, RFPs, LinkedIn newsletters, and more.

Ken Jacobs of Jacobs Consulting and Executive Coaching joins Chip Griffin of SAGA to discuss how agency leaders can navigate a tough talent marketplace and the Great Resignation by exhibiting the skills and characteristics needed to recruit and retain employees.

This episode of the Small Agency Talk Show includes practical tips to develop sound management approaches, along with some higher-level thinking about what it takes to be an effective leader in an agency today.

In this episode of the Small Agency Talk Show, Brad Farris of Anchor Advisors shares five questions he recommends that you use when having performance improvement conversations with team members.

Patrick Rogan of Ignition HR and Chip Griffin of SAGA provide their feedback on these and make some suggestions of their own to help agency leaders better handle these difficult conversations.

You will learn some do's and don'ts when it comes to getting the right results while continuing to encourage your team and foster a positive work environment.

In this episode of the Small Agency Talk Show, Karen Swim of Solo PR Pro and Chip Griffin of SAGA discuss what lies ahead for agencies.

The news media is peppered with talk about The Great Resignation, inflation, declining consumer spending, cryptocurrency crashes, falling stock markets, variants of variants, and more.

How should agency leaders react to this steady stream of concerning news? What opportunities lie amid the chaos? Is now a good time to start a new agency?

Chip and Karen cover all of these topics and more in today's show.

Marcel Petitpas of Parakeeto joins Chip Griffin of SAGA to talk about how agencies price their services — and what they’re doing wrong.

The pair take aim at some of the bad advice being offered to agency leaders and offer alternative ways of looking at pricing.

Marcel and Chip argue that you need to focus on minimum profitability for the work that you do and set your baseline price accordingly. From there, you have the ability to factor in risk and value to arrive at the correct price for your services.

As you calculate the metrics you use to set your pricing, Marcel and Chip also warn about the misuse of common industry benchmarks and how you can avoid the pitfalls that they have seen in their consulting work with agency leaders.

This week, regular panelist Sharon Toerek of Toerek Law joins Chip Griffin to talk about 5 critical legal documents that your agency needs.

Many agency owners don’t spend much time thinking about legal issues until a problem arises, but a little bit of time spent putting the correct paperwork in place can often make those challenges easier to handle — or even prevent them in the first place.

Sharon walks you through the things that you should work with your lawyer to develop and how putting them in place will help you out.