With its capability to maximize the viewing potential of any post, many small business owners are turning to Facebook's “Boost" feature as a way to increase the visibility of their online advertising. However, while boosting your Facebook posts can certainly help you reach a larger audience, it takes a deeper understanding of both your potential client base and their specific needs to effectively use this service as a marketing tool. In episode #98, Elizabeth Larkin, Gene Marks and special guest, Ryan Heisler, provide helpful advice that will enable you to create successful ad campaigns with Facebook's newest service.
Executive Summary
1:06—Today's Topic: Is it Necessary to Boost My Business's Facebook Posts?
1:43—Boost is an additional paid service offered by Facebook that enables your posts to reach every single one of your followers.
3:08—In order to boost your posts more effectively, you need to set up separate audience lists, based on your customers' various preferences and demographics.
6:20—Be prepared to do some testing in order to find out what type of advertising your audience responds to the most.
10:19—Facebook will reward you if you can limit all your customer service interactions to their platform or any of their compatible affiliates.
13:24—Because Facebook is always changing, it is important to follow experts who can keep you up-to-date on all the latest trends and marketing strategies.
Links
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Amazon Web Services
Jon Loomer Digital
Larry Kim (WordStream)
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Transcript
Elizabeth: Welcome back to the Small Biz Ahead Podcast. We have our guest, Ryan Heisler here, and of course, Gene, who I ...
Gene: I'm here as well, yes. Don't forget about me.
Elizabeth: He's still in the room.
Gene: Yep.
Elizabeth: Today we're gonna be talking about something that you've probably seen on Facebook before, and it's Facebook asking you to boost your post. So, you either know what that is, or you don't know what that is and you're intrigued by it. After we hear from our sponsor, we are going to answer that question.
Our Sponsor
This podcast is brought to you by The Hartford. When the unexpected strikes, The Hartford strikes back for over 1 million small business customers with property, liability and worker's compensation insurance, check out The Hartford's small business insurance at TheHartford.com.
QUESTION: Do I Have to Boost My Facebook Post?
Elizabeth: And we're back. So, our question for Ryan now is:
"Do I have to boost my Facebook post?"
This is probably the simplest question. Shortest and sweetest question we've ever gotten, but I'm sure Ryan's gonna have an answer that starts with, it depends.
Gene: But Ryan, also if I can ask you to explain what boosting means. We see that button there when we post, and Facebook wants us to do this. What is this all about?