As a small business owner, you’re faced with tough decisions all the time. The hardest is who to layoff when you need to downsize. In episode 61, hosts Elizabeth Larkin and Gene Marks answer the question: “We had a rough last year, and I’m thinking that I might need to let some people go. Most […]

In episode 60, hosts Elizabeth Larkin and Gene Marks answer a question about how to get started selling online: “How do I know if I’m ready to start selling my products online in addition to my brick and mortar store? What do I need to do to get started?” Links Wrigley Field Brass Bonanza Shopify […]

In episode #59, hosts Elizabeth Larkin and Gene Marks answer a question about a small business owner who doesn’t think he can afford to step away from his business long enough to take a vacation: “I’m a videographer mainly for weddings, and I have never taken a vacation. If I’m not working, I’m not getting […]

In episode 58, hosts Elizabeth Larkin and Gene Marks answer a question about email frequency to your small business customers: “If I wanted to start an email marketing campaign, how often would I have to reach out to my customers? Would I need to start doing content marketing, and what even is that?” Links Zoho […]

In episode 57, hosts Elizabeth Larkin and Gene Marks answer a question about how to “green” a small business: “I really want to “green my business.” I know some things will save me money right away, like going paperless. Others will save me money in the long run, like changing light bulbs, but what are […]

In episode 56, hosts Elizabeth Larkin and Gene Marks answer a question on alternatives to laying off employees: “I think I need to downsize but I really don’t want to lay anyone off. Are there other options? Could I reduce some people’s hours instead of laying them off?” Links Big Little Lies Download Our Free […]

In episode #55, hosts Elizabeth Larkin and Gene Marks answer this question: “I’m a very risk-averse person, but I know that in business being too unwilling to take chances is a bad thing. How do I find ways to make more low stakes risks?” Links Lyft How to Take Calculated Risks How to Walk Away: […]

In episode 54, hosts Elizabeth Larkin and Gene Marks are joined by Jon Ferrara of Nimble and answer the following question:

"I have owned and run a yoga studio for 20 years and I'm wondering if it's too late to start using a customer relationship management system. Is there a downside to starting after you've launched your business?

Links

Nimble CRM

Jon Ferrara on Twitter

Yoga with Adriene

Download Our Free eBooks

Ultimate Guide to Business Credit Cards: The Small Business Owner's Handbook

How to Keep Customers Coming Back for More – Customer Retention Strategies

How to Safeguard Your Small Business from Data Breaches

21 Days to Be a More Productive Small Business Owner

Opportunity Knocks: How to Find—and Pursue—a Business Idea that's Right for You

99 New Small Business Ideas

Submit Your Question

Submit Your Question

Leave Us a Review on iTunes

Transcript

Elizabeth: Okay, Gene, we're back with another episode and we have a special guest today.

Gene: Yeah, we do. We've got Jon Ferrara who's joining us. Jon, thank you so much for joining us. You and I I think have known each other for a long time. Jon had started out as the founder of GoldMine Software back in the day. Jon, just so you know, my company still sells GoldMine. Still looks the same and still has the same features and functions. Very, very similar. You'll laugh. I was at some client... It was like a little payroll company in Lehigh Valley and they were still running GoldMine for DOS.

Jon: You know, Gene, GoldMine for DOS is like the classic American car that just keeps running and it works and people love it. God bless you for supporting my entrepreneurial dreams to power people around the world to achieve their passion, plan and purpose in life. I think that you and I share the desire to help other people grow and that's why we get along so well.

Gene: We do. I agree. Now you're the CEO of Nimble. Tell us a little bit about Nimble.

Jon: Well, essentially Nimble is solving the same problem that GoldMine did and that is that I believe that the CRM for most businesses is their email, their calendar, their contacts and their accounting system. Ultimately that data already exists in a business. If you can unify the people you're talking to, the conversations you're having, the activities you're driving and help you to power those relationships to drive ideally mutually beneficial business outcomes, then I think that you really solve a big problem that we're all hav...

In episode 54, hosts Elizabeth Larkin and Gene Marks are joined by Jon Ferrara of Nimble and answer the following question:

"I have owned and run a yoga studio for 20 years and I'm wondering if it's too late to start using a customer relationship management system. Is there a downside to starting after you've launched your business?

Links

Nimble CRM

Jon Ferrara on Twitter

Yoga with Adriene

Download Our Free eBooks

Ultimate Guide to Business Credit Cards: The Small Business Owner's Handbook

How to Keep Customers Coming Back for More – Customer Retention Strategies

How to Safeguard Your Small Business from Data Breaches

21 Days to Be a More Productive Small Business Owner

Opportunity Knocks: How to Find—and Pursue—a Business Idea that's Right for You

99 New Small Business Ideas

Submit Your Question

Submit Your Question

Leave Us a Review on iTunes

Transcript

Elizabeth: Okay, Gene, we're back with another episode and we have a special guest today.

Gene: Yeah, we do. We've got Jon Ferrara who's joining us. Jon, thank you so much for joining us. You and I I think have known each other for a long time. Jon had started out as the founder of GoldMine Software back in the day. Jon, just so you know, my company still sells GoldMine. Still looks the same and still has the same features and functions. Very, very similar. You'll laugh. I was at some client... It was like a little payroll company in Lehigh Valley and they were still running GoldMine for DOS.

Jon: You know, Gene, GoldMine for DOS is like the classic American car that just keeps running and it works and people love it. God bless you for supporting my entrepreneurial dreams to power people around the world to achieve their passion, plan and purpose in life. I think that you and I share the desire to help other people grow and that's why we get along so well.

Gene: We do. I agree. Now you're the CEO of Nimble. Tell us a little bit about Nimble.

Jon: Well, essentially Nimble is solving the same problem that GoldMine did and that is that I believe that the CRM for most businesses is their email, their calendar, their contacts and their accounting system. Ultimately that data already exists in a business. If you can unify the people you're talking to, the conversations you're having, the activities you're driving and help you to power those relationships to drive ideally mutually beneficial business outcomes, then I think that you really solve a big problem that we're all hav...

In episode 54, hosts Elizabeth Larkin and Gene Marks are joined by Jon Ferrara of Nimble and answer the following question: “I have owned and run a yoga studio for 20 years and I’m wondering if it’s too late to start using a customer relationship management system. Is there a downside to starting after you’ve […]