I get questions from people who are so excited to start their business, but they get stuck when it comes to picking out a niche. I admit it can be a journey. Once you lock down your niche, everything will start to come together. 

Sometimes as small business owners we tend to overthink our next steps to the point where we never actually do the thing. This is called analysis paralysis. After working with many new business owners, I tend to see people get stressed and worn out over the little things. Take the leap and don't be afraid of failure. If something goes wrong, dust yourself off and try again!

I recently quit my part-time job to work on my business full time. This is actually my first week totally self-employed! I wanted to share the real tea on how my little candle business slowly evolved over the past 5 years.