In this episode Hayley and Katie talk wins and fails, and then Katie walks Hayley through defining her target audience through a series of questions to help her drill down on her ideal customer avatar. The nightmare that is marketing is soooo much easier when you know who you are talking to! 

In this episode we discuss the things one should NOT do in small business. Some may be hot takes, some are things you should definitely listen to us about. Either way, we want you to succeed and this advice will help you get there.

In this episode, we chat about the building blocks of small business. These are the foundational mindsets and tools you'll need to be able to start and sustain a small business. Take it from us! We are smart, ours moms said so.

In our first episode we introduce ourselves and our businesses, why we wanted to do this pod, what you'll learn and what you can expect. We also chat about failure tolerance and trusting your intuition in business.

Get to know our businesses!
Katie: Soy Much Brighter Candle Co. www.soymuchbrighter.com
Hayley: North Shore Locals Ornaments https://northshorelocalsornaments.shop/