Small Biz Life

As a business owner, no one knows your business better than you do. That's why you need to know the basics of income taxes.

I know. I know.

It's annoying.

It's complicated.

It's worse than a root canal.

So is paying too much in taxes because you don't know the rules. Yeah, that hurts, too.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-122-2018-small-biz-tax-questions-asked-and-answered

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Focus Planner updated for 2018 https://www.smallbizlife.com/Focus

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Tax Webinar for Small Biz Owners https://www.smallbizlife.com/HQ

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Are you stuck in a funk growing your small biz? Have you been putting off improving your health? Have your relationships suffered? Have you not been sleeping? It is the time that we all start living the small biz life and stop being lived by it. #NoExcuses

You are not alone

Kristin and I have spent much of 2017 with you. We have had many excuses. Some real, but most where just extensions of our fear. Leading us to waste a lot of time, that is so precious. Join us in this podcast episode as we look at some of our biggest excuses, and some of the excuses we hear all the time. And how we can start working past them to live a year with no more excuses.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-121-no-more-excuses

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Focus Planner updated for 2018 https://www.smallbizlife.com/Focus

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Kristin and Jeff extend this hand of invitation for you to start planning for success in your business. However, before you join Planning Club, you need to accept the 4 rules of Planning Club.

• Rule 1 - Do not talk about planning club
• Rule 2 - Understand the problems with goals and planning
• Rule 3 - Plan smarter, not smart
• Rule 4 - Create good foundations for your plans

For complete show notes check out the podcast on SmallBizLife.com

Links

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https://www.smallbizlife.com/blog/episode-120-how-to-create-plans-that-work-for-you-and-your-business

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Episode 15 - Creating goals that are SMART https://www.smallbizlife.com/blog/episode-15-creating-goals-that-are-smart Episode 98 - What to do when your plan fails https://www.smallbizlife.com/blog/episode-98-what-to-do-when-your-plan-fails

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The key to sales is effectively communicating your message. In this episode, Kristin and Jeff discuss tips for improving your communication online and in-person.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-119-how-to-improve-your-customer-communication

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Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer

Episode 113 - Why you need an avatar https://www.smallbizlife.com/blog/episode-113-why-you-need-an-avatar

Episode 12 - Are you speaking your customer's language? http://www.smallbizlife.com/blog/episode-12-are-you-speaking-your-customer-s-language

Episode 97 - How to deal with unhappy customers https://www.smallbizlife.com/blog/episode-97-how-to-deal-with-unhappy-customers

SEO Yoast WordPress plugin https://yoast.com/wordpress/plugins/seo/

Flesch Reading Ease Tool http://www.readabilityformulas.com/free-readability-formula-tests.php

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Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit. They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-118-the-basics-of-online-summits

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How to Earn Six Figures from a Virtual Summit https://www.entrepreneur.com/article/250580#

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Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location.

Why are destination locations become so appealing?

• Are you a destination or location?
• • Destinations rely on people to make a conscious decision to stop at your business
  • Locations rely on high traffic areas to bring in customers
• Creates a larger potential audience
• Become a place people must see if near your area
• Not just for craft stores

For complete show notes check out the podcast on SmallBizLife.com

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Links

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https://www.smallbizlife.com/blog/episode-117-creating-a-destination-location

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http://www.jordans.com/

http://www.ikea.com/us/

https://www.yarn.com/

https://www.kingarthurflour.com/

https://www.lovelesscafe.com/

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Especially if you run a small business. In the United States, it seems the craziness from Thanksgiving through New Year's Day can destroy us. However, we do not have the Rocket War Day every Easter Day like in Chios island in Greece. It takes surviving the holidays to a whole new level.

Survival is key if you want to thrive a holiday season like we talked about in Episode 67 - Thriving through peak season. However, not everyone is busy during the holidays. If we are slow sometimes survival is more difficult so this year Kristin and I decided to look at both.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-116-surviving-the-holidays

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Episode 67 - Thriving through peak season https://www.smallbizlife.com/blog/episode-67-thriving-through-peak-season

Episode 82 – Breaking out of your burnout https://www.smallbizlife.com/blog/episode-82-breaking-out-of-your-burnout

Rocket War Day https://www.youtube.com/watch?v=IR7K-s2Z4sA

The Rocket War of Chios (Full Documentary) https://www.youtube.com/watch?v=eDb_7hPNIoM

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Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads.

Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business

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https://www.smallbizlife.com/blog/episode-115-using-facebook-events-to-grow-your-business

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Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media.

Many owners will:

• Create content
• Look at engagement
• Look at page views
• Look at followers
• give up if creating the material does not generate an audience

Building an audience takes effort

It is marketing. It takes energy, strategy, and persistence. There is NO easy button. However, why spend the time creating valuable content without spending the time to turn that content into a marketing guru for your company.

You can build a machine that will generate you a predictable number of leads a month, which will lead to anticipated sales. We should all be looking for more predictable sales. So join Kristin and I as we talk some strategy about building an audience.

For complete show notes check out the podcast on SmallBizLife.com

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https://www.smallbizlife.com/blog/episode-114-building-an-audience

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How to Build a Loyal Audience Online [Infographic]

https://blog.hubspot.com/marketing/build-audience-online

What You Think You Know About the Web Is Wrong

http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

Link Building in 2017

https://ninjaoutreach.com/link-building-2017/

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Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar.

Yes, we have talked avatars before

Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79 - The 4x4x3 Insight Guide for Sales. If you do not believe us, Russel Brunson covered the subjects in Dot Com Secrets and more in his follow up book Expert Secrets.

The truth is Avatars, Ideal customers, or Perfect customers are not a secret

So Kristin and I decided to do an entire episode talking about why having an avatar is important.

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Episode 4 - Who is your ideal customer? http://www.smallbizlife.com/blog/episode-4-who-is-your-ideal-customer

Episode 79 - The 4x4x3 Insight Guide for Sales https://www.smallbizlife.com/blog/episode-79-the-4x4x3-insight-guide-for-sales

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DocCom Secrets http://amzn.to/2yrOWSj

Expert Secrets http://amzn.to/2ADQTNa