Do you really value your customers? Find out from "Small Business Stacey" why treating new customers better than current customers can be bad for business.

 

Episode Transcript

http://smallbizmarketingspecialist.com/episode49

So are you interested to find out in your marketing the only tracking metric that matters? Then stay tuned to this podcast where "Small Biz Stacey" fills you in on the metrics that are not as important as the only metric that really matters.

 

Episode Transcript

http://smallbizmarketingspecialist.com/episode48

Copywriting is definitely an art that many small business owners totally forget about when creating their websites. In this podcast, "Small Biz Stacey" outlines the number one technique for creating content that will make your website convert into customers.

Episode Transcript

http://smallbizmarketingspecialist.com/episode47

As you may already know getting your audience engaged in your social media is not as easy as some will make it sound. In this podcast "Small Business Stacey" lays out a couple of simple techniques for getting your audience engaged and talking about your company, product or services.  

Episode Transcript

http://smallbizmarketingspecialist.com/episode46

Strongly to get you're marketing to work? There are 3M's that will superpower your marketing. "Small Business Stacey" shares how these 3Ms will give you more customers/clients/patients, more sales, and more money. 

Episode Transcript

http://smallbizmarketingspecialist.com/episode45

Website Additional Resources Area - 16 Critical Elements of a Online Front Door - Element 16 of 16

Your homepage should tell a story from top to bottom. "Small Business Stacey" shares how to tell your story and move visitors to the next step via the resources area. This is part 16 of 16 part series. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Promoting Your Core Products and Services - 16 Critical Elements of a Online Front Door - Element 14 of 16

Promoting your core products and services on your home page seems like a no-brainer, but done wrong you can completely overwhelm your visitors who will then just bounce. "Small Business Stacey" shares how to use your homepage to showcase your core products and services in a way that invites and engages them. This is part 15 of 16 part series with Part 16 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode43

 

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Use Content Upgrades For Lead Capture - 16 Critical Elements of a Online Front Door - Element 14 of 16

In this podcast "Small Biz Stacey" explains and shows why the best way to capture real leads from your website is by adding non-obtrusive calls to action with your content expanding on access to additional content of value. Obtrusive pop-ups that used to work no longer work well or provide qualified leads, and if you are using them you may be being penalized by Google. This is part 14 of 16 part series with Part 14 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode42

You Must Have A Clear Path and Easy Navigation On Your Website - 16 Critical Elements of a Online Front Door - Element 12 of 16

In this podcast "Small Biz Stacey" lays out a clear path on why you should have a clear path and easy navigation for your website users. Getting users to your site is only the first step, but helping them find the content or answers to their questions that they are looking for from your product or service is crucial to conversion. This is part 13 of a 16 part series with Part 14 of 16 to follow. Please be sure to listen to all 16 episodes.

Download 16 Elements of a Great Online Home Page

http://smallbizmarketingspecialist.com/episode27

Episode Transcript

http://smallbizmarketingspecialist.com/episode41