Many small business owners open a Google Ads account, set a daily budget, and hope for the best—only to watch money disappear with little to show for it. In this episode, Catherine calmly uncovers five common “money leaks” that quietly drain small ad budgets: vague keywords, broad locations, weak landing pages, confusing tracking, and set‑and‑forget campaigns. She explains each leak in clear, non-technical language, showing how to spot the problem in your own account without needing an agency login or a data science degree. Then Leo “paints a picture” of what a reassuring ad journey looks like from the search result to the page design: clear promise, matching message, and a simple, calm next step that makes the click feel safe and worthwhile. Together, they introduce the Artbreeze Leak Patch Mini-Plan—a short checklist you can run once a month to keep your spend focused. By the end, you’ll feel in control of your ads again, even with a tiny budget—and know exactly what to fix before adding another dollar.