By Tracy Jepson
4.8
1818 ratings
The podcast currently has 41 episodes available.
Jess Freeman, the owner of Jess Creatives, specializes in high impact websites and SEO for business owners. She helps them improve their branding, websites, and SEO to generate more leads and traffic. Jess explains that she was drawn to SEO because she saw many business owners struggling with social media and not getting results from their websites. She combines her creative and analytical skills to help clients improve their online presence. Jess also shares her journey as a business owner, including the importance of setting boundaries and finding a balance between client work and working on her business. In this conversation, Jess and Tracy discuss the importance of Pinterest and SEO in business marketing strategies. They highlight the benefits of using Pinterest as a search engine and the potential for businesses to reach their target audience through the platform. They also discuss the significance of staying updated on SEO trends and offer tips on how to do so. The conversation concludes with advice for entrepreneurs, emphasizing the importance of pivoting and staying consistent in business.
KEYWORDS: websites, SEO, branding, social media, business owner, boundaries, client work, working on the business, Pinterest, SEO, business marketing, search engine, target audience, staying updated, pivoting, consistency
00:00 Introduction and Background 02:49 The Importance of Websites and SEO 08:51 Transitioning to Full-Time Business Owner 11:52 Setting Boundaries and Managing Clients 19:58 Balancing Client Work and Working on the Business 32:01 Effective Marketing Channels: Instagram, Threads, and YouTube 35:04 The Value of Pinterest for Business Owners 35:25 Harnessing the Power of Pinterest 38:02 Staying Updated on SEO Trends 43:36 The Importance of Pivoting in Business 45:28 The Power of Consistency 49:18 Understanding Your Clients and Their Platform Usage 52:06 Using Data and Analytics to Inform Content Creation 53:46 Investing in Education and Seeking Guidance 55:02 Building a Strong Online Presence 57:21 Adapting to Changes in Algorithms 58:36 The Benefits of Having a Website with Optimized SEO 01:00:36 Overcoming Challenges and Achieving SuccessOn today’s podcast, we’re talking with Katie Dooley, owner of Paper Lime Creative, a branding and design agency in Edmonton, AB. Her company creates stunning visual branding that shows off businesses’ unique personalities. Their print design services make getting a brand out into the world effortless and enjoyable.
Read more: https://tracyjepsonpodcast.com/media/ep-39-design-agency-owner-helps-businesses-create-stunning-branding/1490/
About our guest: https://paperlime.ca/about/
What we discuss on this episode:
0:56 – Meet Katie
1:29 – Entrepreneur dreams
3:45 – Making the transition
7:25 – Changing her life
10:00 – Growing pains
11:03 – Structuring her business
12:09 – Brand strategy
16:02 – Companies she works with
17:32 – Growth
18:47 – Continuing education
21:26 – Managing the work
26:11 – When to hire a marketing company
36:40 – Advice
On today’s podcast, we’re talking with Dennis Crosby, owner of Crochet Media Group, an online subscription that focuses on the arts and crafts niche, especially crocheting. Find out how his business is thriving, even during COVID.
Read more: https://tracyjepsonpodcast.com/media/ep-38-online-magazine-business-booming-even-during-covid/1484/
About our guest: https://denniscrosby.com/
What we discuss on this episode:
1:32 – Meet Dennis
12:55 – How he ended up working on a magazine
19:53 – Why he continued magazine
24:45 – Building teams
29:06 – Hiring
34:16 – Personal development
40:59 – What’s next
On today’s podcast, we’re talking with J.B. Morris, founder of Concierge Wealth Management based in Boston. Find out how he helps high earners in their 30s and 40s develop financial plans.
Read more here: https://tracyjepsonpodcast.com/podcast/ep-37-concierge-wealth-owner-helps-clients-achieve-financial-goals/1475/
About our guest: https://www.conciergewm.com/team/julian-morris
What we discuss on this episode:
1:19 – Meet J.B.
2:19 – Becoming a financial advisor
3:28 – The financial industry
7:30 – Owning a business
13:20 – Work-life balance
18:04 – In person versus virtual
24:00 – Financial planning
33:38 – Mental toughness
38:58 – Advice
40:38 – Contact J.B.
On today’s podcast, we’re talking with Todd Bertsch, owner of Evolve Marketing and a leader in the web design industry. Find out how this self-described “true-born leader” created his company.
Read more:
https://tracyjepsonpodcast.com/podcast/ep-36-how-a-true-born-leader-created-his-own-marketing-team/1468/
About our guest:
Todd is an award-winning web designer, author, educator, and lecturer, and speaks regularly throughout the region on various web-related topics. He holds a BFA from The University of Akron in graphic design. His web experience and marketing strategies are what separate him and Evolve from others in the web industry.
Helpful Resources:
https://www.evolvemarketingteam.com/
https://www.linkedin.com/in/toddmbertsch/
What we discuss on this episode:
1:29 – Meet Todd
3:29 – Why entrepreneurship
7:34 – Work-life balance
17:54 – Delegation
20:29 – First hire
25:38 – Accounting
29:08 – What he wishes he knew
33:01 – Failure
33:36 – How his business is different
39:33 – Advice for new business owners
42:05 – Contact Todd
On today’s podcast, we’re talking with Laura Wright, a master sales coach who is helping “badass business women” make more money and know their worth.
Read more: https://tracyjepsonpodcast.com/entrepreneur/ep-35-sales-ninja-helps-badass-business-women-know-their-worth/1463/
About our guest:
Laura Wright is a Self-Published Author, Speaker, Growth Strategist, Master Sales Coach and co-founder of The Sould Sisters.
She has closed a cool $43 million and then some over the past 20 years and she’s the founder of EPIC at Sales, but, for a time Laura Wright’s life was anything but epic.
After her real estate company crashed and burned in 2008, Laura found herself over $500,0000 in debt and doubting her ability to rise up from this setback, until she remembered two of her greatest gifts: the power to see the potential in ANY situation and the ability to close just about any sale with love.
A few years later, Laura has made a name for herself in the coaching industry as the go-to “Sales Ninja” for service-based women in business, helping her clients scale to six-figures within months and cross seven-figures in record time.
Join her Facebook Group: https://www.facebook.com/groups/thesouldsisters
What we discuss on this episode:
1:05 – Meet Laura
4:19 – Don’t give discounts
5:40 – How she became a business owner
8:06 – College burnout
14:53 – Building a business plan
27:05 – Hire before you’re ready
31:42 – Getting your spouse on board
35:48 – New businesses and knowing your worth
43:26 – Bringing on a partner
50:36 – The Sold Sisters
On today’s podcast, we’re talking with John Briggs, founder and CEO of Incite Tax. John graduated from Brigham Young University with a Master of Accountancy in Tax. He worked on corporate taxes and trusts in Orange County, Calif., with Deloitte & Touche, one of the four largest national accounting firms.
Read more and get additional resources here: https://tracyjepsonpodcast.com/podcast/ep-34-accounting-firm-owner-helps-businesses-navigate-tricky-tax-system/1456/
About our guest: https://incitetax.com/about-the-team/
What we discuss on this episode:
1:09 – Businesses
4:15 – Anti-tax
6:40 – Scary IRS letters
11:40 – Entrepreneurship
16:47 – Work-life balance
23:07 – Personal development
28:20 – Making an impact
33:32 – Company culture
38:42 – Employees
39:37 – Dream gifts
40:26 – New entrepreneurs
44:26 – Contact John
On today’s podcast, we’re talking with John Bernatovicz, founder and president of Willory, a staffing and consulting firm focused on HR and payroll.
With over 22 years’ experience within the payroll and HR niche, John has focused his working career on understanding the needs of his clients, candidates, and partners. He is not satisfied until he finds what his clients and candidates are looking for. He thrives to grow, challenge, and develop the Willory team.
Read more: https://tracyjepsonpodcast.com/podcast/ep-33-staffing-firm-founder-shares-secrets-to-professional-success/1449/
About our guest: https://willory.com/home-company/
What we discuss on this episode:
1:18 – Meet John
5:55 – Aspirations
7:25 – Burn out
10:02 – Mission and vision
12:02 – Growing businesses
14:53 – Talent acquisition
17:35 – Culture
19:08 – Failure
21:00 – Signs to change direction
23:31 – Work-life balance
27:38 – New book
29:45 – Advice for new entrepreneur
30:42 – Contact John
On today’s podcast, we’re talking with Lauren Goldstein, founder and CEO of the boutique business strategy consulting firm Golden Key Partnership.
Read more and get additional resources here: https://tracyjepsonpodcast.com/podcast/ep-32-the-business-doctor-helps-clients-get-unstuck/1440/
About our guest: https://www.goldenkeypartnership.com/
What we discuss on this episode:
1:34 – Meet Lauren
2:29 – How she started
6:15 – How she helps clients
8:27 – Her team
11:30 – Hiring people
14:06 – Tools she uses
18:44 – Work-life balance
24:35 – Hustle culture
25:45 – Continued education
27:41 – Misconceptions
31:32 – Types of clients
34:07 – Contact Lauren
On today’s podcast, I’ll share the number one mistake I made in my business when I was starting out and how you can avoid this problem.
Read more and get additional resources here: https://tracyjepsonpodcast.com/podcast/ep-31-the-number-one-mistake-i-made-in-business/1435/
What we discuss on this episode:
1:10 – Boundaries
2:50 – Making money
4:28 – Work-life balance
5:53 – How to protect your time
7:47 – Take email off your phone
8:32 – Hire an assistant
9:47 – Information overload
The podcast currently has 41 episodes available.