Small Business, Big Growth

Chris Bache is the CEO and co-founder of Hatch, a B2B platform that accelerates revenue for home improvement companies by creating instant two-way conversations.  After realizing that business owners in the home improvement industry were struggling to effectively communicate with their customers, Chris and his co-founder were looking for solutions- what they found redefined customer satisfaction in the industry.  In this episode, Chris gives inspiring and optimistic insight into becoming an entrepreneur and highlights how Hatch provides value to small businesses.

Time Stamps:

Introduction [00:00-5:52]

Inspiration for Hatch and leaving corporate America [5:52-9:05]

Entrepreneurial challenges and staying optimistic [9:05-11:56]

Providing value to customers  [11:56-14:19]

Rewards of launching a business [14:19-15:39]

Building a business from the ground up [15:39-18:33]

Mission to help small businesses [18:33-21:49]

How Hatch impacts home improvement business [21:49-24:46]

Expected value for customers [24:46-31:52]

Optimal customer journey [31:52-35:43]

Conclusion [35:43-37:07]

Links:

https://www.usehatchapp.com/

https://www.boostpoint.com/

Steve Esh is the founder of NCFITT Lancaster. Steve has a background in the roofing industry but found his passion for physical fitness which lead him to start a fitness studio just before COVID-19 hit our nation. 

Take a listen to hear his entrepreneurial journey and get motivated to do hard things. 

This episode is also loaded with a ton of advice on how to live a healthy lifestyle while being an active business owner. 

Peter Greer is the CEO of Hope International which is an organization that invests in the dreams of families in the world’s underserved communities through micro-loans. 

Hope International serves over 1 million entrepreneurs in over 16 countries. 

In this episode, Peter talks about the importance of lead with a mission and how to stay on track with your organization's mission as you grow.

One person can only do so much. But if one person can create a culture where everyone is working together toward the same mission, the opportunities are endless. In our Small Business, Big Growth podcast series, business leader and innovator Steve Lindsey shares five crucial tips for leaders who want to create this culture of motivated employees and endless opportunities.

Lindsey currently works as CEO of Garden Spot Village, a retirement community in Lancaster, PA, with 540 employees and 1000 residents. He graduated from Messiah College in 1983 and jumped right into working with adolescents at a residential treatment center while also completing his master’s in social work at Temple University. Lindsey now has more than twenty years of leadership and administrative experience in retirement communities and rehabilitation hospitals. 

https://www.gardenspotvillage.org/

In this episode, Boostpoint CEO Sam Beiler walks us through his 9 step Facebook ad framework that Boostpoint uses to write killer ad copy.  

Arian Radmand is the CEO & President of IgnitePost.com, a handwritten mail & analytics service which uses robots to send real pen & ink notes that are indistinguishable from human handwriting. We enable businesses to send more authentic communication to clients & prospects and provide easy tools to create, send, and track campaigns (as well as integrate directly into end CRM systems).

Top Takeaways:

• Demonstrating personal human touch in your company's brand is the key to overcoming saturation in the digital market 
• The Marketing Rule of 7
• Handwritten Notes can be a powerful tool in this digital world 

[01:04] Introduction of Arian Radmand

[03:34] Motivation behind starting a business

[06:47] The process of starting a business

[10:56] Effective Delegation

[16:26] Relationships in a digital age

[22:56] Handwritten notes

[27:19] Ways contractors can strengthen the relationship with your client

[30:44] Increase your sales %

[32:32] Automating your connecting points

[34:38] The ROMI of Handwritten Notes vs. Email

[38:09] How to stand out against your competition

Connect:
https://www.linkedin.com/in/arianradmand/
https://www.ignitepost.com/

Adrian Brambila got into internet marketing from being a professional hip hop dancer touring with T-Pain. Adrian started making dance tutorials teaching people how to dance the robot and it eventually grew to the #1 place online to learn the dance style of popping.

Since then, Adrian has...   http://adrianbrambila.com/

• Taught thousands of marketers & entrepreneurs about side hustles 
• 5 YouTube channels totaling over 750,000 subscribers and +3 million monthly views
• Co-owns a performance based marketing firm

Top Takeaways:


[01:31] Background of Adrian Brambila

[4:38] Transitioning from inspiration to application

[7:44] Running 3 different businesses

[14:26] What can't you sell online

[16:45] The Internet is for every business

[21:39] Tactics to stay motivated

[27:07] Marketing tips for great business owners

[32:41] Social Media Channels businesses should be using

[38:00] The importance creating a great offer

[40:20] The Future of the Internet in 2 years 

CONNECT:
https://www.linkedin.com/in/adrianbrambila/
http://adrianbrambila.com/

Founder of TaylorChip & ThePerfectDough
Founder and Audio Engineer of Wombat Recording Studios

Brick & Mortar Expert with 5 years digital marketing experience.
Answering questions and teaching business owners how to market themselves & their business effectively even if you are starting from zero and have no connections.

Top Takeaways: 

• Sometimes there is a greater consequence of not taking risks, than being risk-averse
• " You can't outgrow your personal brand "
• Assuming no one will buy puts you in the position that you need to get out there so people can discover you

 
[01:00] Introduction of Doug Taylor

[02:06] The beginning of TaylorChip

[05:40] Knowing when to start a business

[8:18] Managing Risk

[10:40] Faith in a business

[13:00] 0-20 employees in two years

[17:16] Assume no one is going to buy

[21:51] Getting over the fear of putting yourself out there

[23:56] Marketing your company well

[28:49] An E-commerce cookie

[34:17] The process of trial and error

[37:40] The vision for TaylorChip

Connect:
https://www.taylorchip.com/
https://www.youtube.com/channel/UCuiyHL6SHzjzFyHXAJx2RMg

Patrick Campbell is the CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Top Takeaways:

• Starting a business could be less risky than NOT starting a business at all
• Content is an appreciating asset
• The importance of resource allocation

[01:00] Introduction of Patrick Campbell

[04:15] Growth in numbers

[07:55] Knowing when to start a business

[14:38] Evolution of Profitwell

[18:38] Becoming an expert

[23:30] Building a consistent brand

[26:50] Navigating content distribution channels

[30:30] CEO's need to buy into content

[35:00] Optimism for 2021

Connect:
https://www.linkedin.com/in/patrickccampbell/
https://www.profitwell.com/ 

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently a partner with RoofersCoffeeShop® and owner of HJE Consulting.

With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success.

Top Takeaways:

• Building your brand within your community is all about building the culture within your company
• Get involved with your manufacturers and distributors! 
• Join and engage in associations

[01:38] Introduction of Heidi Ellsworth

[04:10] How to grow a roofing company in today's world

[08:16] Creating brand awareness

[13:08] Investing in your community

[17:28] Short-term goals vs. Long-term goals

[22:40] Determining what to invest in your business

[27:36] 2020 Trends in the roofing industry

[31:58] Technology emphasis for contractors

[38:17] Roofers Coffee Shop


Connect:
https://www.rooferscoffeeshop.com/
https://www.nrca.net/
https://rt3thinktank.com/
https://www.linkedin.com/in/hjellsworth/