Communication is key, and cloud communications have quickly become a critical component for businesses of all sizes, helping organizations stay agile in an increasingly digital-first world. Yet, many small businesses are still navigating the shift from outdated phone systems to modern, cloud-based solutions that unlock new opportunities for growth.

In this episode, Ian is joined by Ben Rife, President and CEO of Bullfrog Group and long-time member of the Cisco SMB Advisory Board, to discuss his new book, Cloud Calling Secrets. Ben reveals how small and medium businesses can identify when their phone systems are holding them back, why now is the time to embrace cloud communications, and how solutions like Cisco Webex Calling can transform the way businesses operate. He also dives into real-world success stories, practical tips for a seamless transition, and how his book helps demystify the decision between vendors.

Learn more about Cisco's solutions for SMBs: https://www.cisco.com/site/us/en/solutions/small-business/index.html

To buy Ben's book for yourself: https://www.amazon.com/Cloud-Calling-Secrets-Underground-Communications/dp/B0DT1813Z1/ref=sr_1_1?dib=eyJ2IjoiMSJ9.3kYo4R4GAtkiSVlo_FeQKw.Mrykj20lEL2_eQtDW6jLCIlvAL0fWdOSWktNqDG7Z2Y&dib_tag=se&keywords=cloud+calling+secrets&qid=1749670806&sr=8-1