Small Business Big Visibility

Small Business Big Visibility

By Jason McKenzieBusinessEntrepreneurship
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Small Business Big Visibility episodes

  • 204: The Cherry Tree Mindset: Invest Today, Harvest for Years

    What does cherry farming have to do with success in business and life? A lot more than you might think. In this episode, we explore how the patience, vision, and long-term investment behind a cherry orchard reflect the journey of personal and professional growth.


    From the years of care before the first cherry is harvested to the decades of return that follow, this video offers a powerful metaphor for building something that lasts. Whether you're starting a business, pursuing a creative passion, or simply trying to grow, this message is for you.


    Learn why real success requires time, effort, and trust in the process, just like farming.

    6 min
  • 203: Success vs. Fulfillment: What Truly Makes Us Happy?

    In this thought-provoking episode, we explore the powerful difference between chasing success and finding true fulfillment. Through a candid story of a friend who left Mexico for the U.S. and later questioned what real happiness looks like, we uncover the emotional and cultural costs of relentless ambition.

    You’ll hear how material success doesn’t always equate to joy and why prioritizing relationships, presence, and community might be the key to a more meaningful life.

    Take a moment to reflect on what happiness really means to you. Is it the next big toy or something deeper?

    6 min
  • 202: What Really Sets You Apart? How to Compete Beyond Price

    What truly sets your business apart from the competition? In this episode, we dive into how identifying and communicating your unique differentiators can move you out of the price war and into a category of your own.


    Learn how one third-generation business owner carved out a niche in a crowded market


    Discover how to spot real market gaps—and fill them in ways your customers actually care about


    Explore practical strategies for turning customer conversations into sales tools


    Understand how clear, trust-building communication creates a business moat competitors can’t cross


    If you're ready to stop competing on price and start standing out for real value, this episode is for you.



    7 min
  • 201: Websites in an AI World: Get Ready or Get Left Behind

    Your website is not just a digital brochure. It is your brand's first impression, and in an AI-driven world, that impression matters more than ever.

    In this video, you'll hear a personal story that draws a powerful parallel between learning to surf and mastering professional web design. Discover why so many websites fail to attract the right clients and how amateur design choices can cost you far more than just money.

    Learn what sets great websites apart. Clear messaging, deep business understanding, and positioning that appeals to ideal customers while repelling the wrong ones. You will also hear a compelling vision of how AI is transforming the way customers search, decide, and buy online.

    Is your brand ready for what’s next? Watch now to find out.

    6 min
  • 200: The Wild Story of Dennis Clark: Navy Vet, Business Owner & Friend of Colonel Sanders: Part 1

    Get ready for an unbelievable ride through the life of Dennis Clark, a man whose real-life story feels like a Hollywood script. In Part 1 of this two-part series, Dennis shares how he overcame a tough childhood, joined the Navy, and served in special forces. But that’s just the beginning.


    From wrestling champ to police officer, from mob connections to becoming friends with Colonel Sanders, Dennis built a business empire through grit, hustle, and a whole lot of resilience. This episode of Small Business, Big Visibility kicks off an unforgettable journey of reinvention, risk, and relentless determination.


    Watch now and hear what it really takes to build a life and business from the ground up.

    48 min
  • 199: Are You Solving Real Problems? Oregon Trail Lessons

    What does a 19th-century river crossing have to do with your business today? In this episode, we explore the powerful parallels between the Oregon Trail pioneers and the journey of entrepreneurship.


    Standing at Glenns Ferry along the historic Snake River, we reflect on how real-life struggles—like forging rivers and building ferries—mirror the challenges business owners face in solving meaningful problems. Are you helping people cross their river, or did you build a ferry where no one's trying to go?


    Learn why understanding your customers’ journey, finding the right support, and offering real solutions can make all the difference.


    Watch now to rethink how you approach business problems—Oregon Trail style.

    6 min
  • 198: Pivot or Persevere? Knowing When to Adapt vs. Stay Focused

    As entrepreneurs, we often wrestle with a critical question: Should I stay focused on my current path or explore something new? In this episode, we unpack the metrics that help guide that decision.

    You'll learn how to evaluate your goals, core values, and market changes to determine whether it's time to double down or pivot. We also dive into common traps like shiny object syndrome — and how to avoid them.

    Whether you're mid-pivot or trying to stay the course, this episode offers clarity to help you move forward with confidence.

    6 min
  • 197: The Dangerous Power of I Can't & How to Break Free

    What if the words “I can’t” are doing more damage than you realize?


    In this episode, we dive into how fear and your subconscious mind can sabotage growth in both your personal and professional life. Through a real-life story of teaching kids to swim, you'll see how quickly self-doubt can take hold and how powerful it is to confront it.


    Learn why reprogramming your mindset is essential to overcoming the invisible barriers you’ve created. Whether it's your business, your goals, or your everyday decisions, recognizing and challenging those “I can’t” moments can lead to real transformation.


    Watch now to discover how to break free from limiting beliefs and start building the confidence to move forward.

    3 min
  • 196: How I Fixed It: My Problem Solving Framework

    Have you ever faced a problem that just wouldn’t go away? One of those irritating challenges that lingers in the background, no matter how often you think about it or talk it through?

    In this video, I share the exact problem solving framework I used to tackle a stubborn issue. You'll see how breaking the problem into smaller parts, seeking input from trusted advisors, and taking strategic breaks helped me move forward.

    This approach isn't about instant fixes. It's about changing how you think, gathering the right data, and being open to failing forward.

    If you're stuck on something and ready for a new perspective, this video is for you. Watch now and explore a framework that can help you finally get unstuck.

    8 min
  • 195: AI Is a River: Harness It or Get Swept Away

    AI is like a river: peaceful, powerful, and full of opportunity. In this video, we explore how the Boise River mirrors the rise of artificial intelligence—calm on the surface, yet capable of transforming everything when properly understood and used wisely.


    You'll hear the story of an entrepreneur who built a thriving business by combining AI systems in a way few others have. His success wasn’t about luck. It was built on years of experience, trial and error, and preparation.


    If you’re standing on the shore wondering whether to step in, this is your call to explore what's possible.

    7 min

About Small Business Big Visibility

From the publisher's feed

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue.