Small Business Big Visibility

Have you ever stopped to think about how much of the news actually affects your life or business? In this episode, we explore why most of what we consume from newspapers, websites, and broadcasts is irrelevant to our day-to-day success—and how it often hijacks our focus and emotions.

You'll hear a personal story about growing up delivering newspapers and the turning point that shifted how the speaker views news consumption today. We also discuss the emotional toll of staying “informed” and the importance of redirecting your attention to what’s truly in your control.

If you’re tired of feeling overwhelmed by information that doesn’t serve you, this episode is your reminder to refocus.

Watch now and start choosing your focus more intentionally.

What does it really mean to stay committed—even when it hurts? In this powerful episode, hear the unforgettable story of a woman who, despite serious health challenges, climbed five flights of stairs just to attend church. Her determination wasn’t about convenience—it was about conviction.

This story left a lasting impact on the Jason's life and approach to family, work, and personal integrity. From parenting to business, the message is clear: true success starts with honoring your commitments—especially when it’s hard.

Whether you're facing a tough day, a tough decision, or just feeling unmotivated, this episode is a reminder of what it means to show up with purpose.

👉 Watch now and reflect: Are you keeping your promises—to others and to yourself?

This episode explores how the teamwork of NBA legends like Michael Jordan, Scottie Pippen, John Stockton, and Karl Malone offers powerful lessons for business. Their ability to anticipate and support each other on the court demonstrates a level of synergy that every team should strive for.

The story continues with a real-world example of learning to think two steps ahead on a roofing job—highlighting how proactive support and anticipation can elevate team performance.

Perfect for leaders, entrepreneurs, and team members, this episode reveals how high-level teamwork principles from sports can create stronger collaboration in business.

Watch now to discover the keys to business teamwork and synergy.

Every business faces seasons—growth, harvest, and slowdown. In this episode, we explore why preparing during the good times is key to surviving the tough ones.

You’ll learn how to recognize business cycles, why stockpiling resources matters, and how even small, consistent efforts can protect your company when the market shifts.

Whether it’s a recession or just a temporary dip, the time to prepare is now.

What if your business could grow during a downturn and connect with more of the right customers? In this episode, marketing strategist Scott Aughtmon unpacks two powerful areas: recession survival tactics and smart content marketing.

Scott shares insights from over 20 years in the field, including lessons from interviewing 38 top business and marketing experts. He explains what most businesses get wrong during economic slowdowns — and how simple shifts can create serious traction. Then, he dives into the power of content marketing: how to use content strategically, attract long-term buyers, and build momentum even when sales slow.

What you’ll learn:

The #1 mistake businesses make in a recession

How to position your business when the economy dips

Content types that engage, convert, and build authority

Why storytelling is the secret weapon of smart marketers

Practical examples from Scott’s work with brands and experts

🔗 Resources Mentioned:

💻 Free Membership & Marketing Resources:

https://www.directresponsecontentmarketing.com/membership-join/

📘 “21 Types of Content We Crave” Infographic:

https://www.contentwecrave.com/21-types-of-content-we-crave-infographic/

🔗 Connect with Scott on LinkedIn:

https://www.linkedin.com/in/scottaughtmon

👉 Know a business owner who needs fresh marketing ideas or is worried about the economy? Share this episode with them!

Tired of saying yes when you know you should say no? In this episode, we dive into why we often agree to things out of fear, guilt, or pressure—and how that hurts us in the long run.

Learn simple, respectful strategies to say no while protecting your time, energy, and goals. Whether it’s turning down a lowball offer or setting boundaries with friends, you’ll get practical tips to handle it with confidence.

Start saying no without guilt—and yes to what truly matters.

What does gardening, building a fire, and achieving success have in common? In this episode, we explore the powerful principle known as the Law of the Harvest — the idea that doing the right work, in the right order, with consistency, yields long-term rewards.

You’ll hear personal stories and timeless insights on why patience, preparation, and persistence matter — whether you're growing a garden, building a business, or improving your relationships.

Learn how to avoid wasted effort, follow proven steps, and accelerate your progress with guidance from those who’ve already walked the path.

Watch now and start cultivating your own harvest of success.

In this episode, Jason reflects on how NBA legend David Robinson shaped his values growing up—and how those lessons still guide him today in life and business.

From his stance on integrity and faith to his influence through simple actions like signing a card with Proverbs 1:7, David Robinson became more than just a basketball star to me—he became a blueprint for character and leadership.

Discover how childhood role models can influence the way we build our personal brand, lead with purpose, and set a higher standard in business.

Watch now and be reminded that who we admire shapes who we become.

What makes a negotiation truly effective? In this episode, we break down strategies from negotiation legends like Stephen Covey, Chris Voss, and Herb Cohen to help you approach every deal with confidence and clarity.

Learn how to create win-win outcomes, why “no” isn’t the end of a conversation, and how active listening and empathy can transform your negotiation results. From practical tactics to mindset shifts, you’ll walk away with tools to navigate any negotiation—whether in business or life.

Tune in to hear real-world examples, timeless advice, and the importance of “walking a mile in someone’s shoes” before making your next deal.

In this episode of Small Business, Big Visibility, we sit down with Steven Young — the money man behind Savvy Tax Strategies and the creator of Savvy CEO Alliance. With decades of experience in insurance, bookkeeping, and tax strategy, Steven shares how he helps business owners, especially contractors, grow smarter, save more, and stay profitable.

You’ll hear about:

• Implementing Profit First to master your cash flow

• Common financial mistakes blue-collar business owners make — and how to avoid them

• How consistent marketing drives consistent income

• What the Savvy CEO Alliance is and how it can help you scale strategically

💼 Learn more about Steven’s work:
Savvy Tax Strategies → https://savvytaxstrategies.com
Savvy CEO Alliance → https://savvyceoalliance.com

If you're ready to keep more of your money and grow with confidence, this episode is for you.