Small Business Big Visibility

A gallery page can be one of the most powerful trust building tools on your small business website. In this video from the Customer Winning Websites Miniseries, we break down why a gallery matters and how it helps potential customers feel confident choosing your business.

You will learn how gallery pages showcase real results, help visitors visualize the quality of your work, and move customers from simply reading about your services to actually seeing what you can deliver. We also discuss when galleries work best, when case studies may be a better option, and how visual proof can dramatically increase customer trust.

In this video you will learn:
• Why gallery pages help build trust with potential customers
• When to use a gallery and when to use case studies
• How before and after images strengthen your website
• How galleries help customers understand the results you deliver

If you want your website to turn more visitors into customers, understanding how to properly showcase your work is a critical step.

Watch the full Customer Winning Websites Miniseries to learn how each page of your website can help attract and convert more customers.

If you are wondering how many service pages your website really needs, this episode will help you think it through the right way.

In this video, Jason McKenzie breaks down how to decide whether your business needs one general services page, separate pages for individual services, or a more detailed structure. You will learn how to organize your website around the way customers actually think, search, and buy.

This episode covers:

• How to decide which services should get their own page

• Why your homepage is not enough by itself

• When separate service pages help with SEO

• How service pages can also work as landing pages for ads

• Why going too broad or too granular can both hurt you

• How to think from the customer’s perspective when planning your site

A better website is not just about more pages. It is about having the right pages with the right content to help move people from interested to ready to do business with you.

If you want your website to be more profitable, more helpful, and easier for customers to understand, this video is for you.

Chapters:00:00 Why service pages matter00:30 Most businesses offer more than one service00:52 Why you need to talk about your services clearly01:11 Homepage summary vs dedicated services page01:54 How expansive should your service pages be02:01 Do not go too granular02:28 Use customer language to shape your pages03:02 How many service pages should you build03:29 More quality pages can help SEO04:30 Keep the customer mindset in view04:49 Service pages can also work as ad landing pages06:00 How much content should a service page have06:48 Focus on helping the customer take the next step

What should you put in your website footer? In this episode of the Customer Winning Websites Miniseries, we walk through the key footer elements that help small business websites work better for real customers.

You will learn why your website footer matters, what contact information to include, which legal links may be important, and how social proof and navigation links can make your site more useful. This video also covers common footer mistakes and how to evaluate your footer against other businesses in your industry.

A strong website footer is not just about design. It is about helping potential customers find important information and take the next step with your business.

Watch now to learn practical website footer best practices for small business owners.

Chapters00:00 Introduction00:23 Why the footer matters01:41 Finding the right balance02:06 Contact information to include03:12 Legal links and compliance pages04:19 Social proof in the footer04:54 Footer navigation and important pages05:47 Other common footer elements06:12 How to compare your footer to competitors

Your website header plays a bigger role than most business owners realize. In this video, we break down what makes a website header effective, what common mistakes to avoid, and how a better header can help you create a smoother customer experience.

Learn why mobile design matters so much, how oversized logos and bulky sticky headers can hurt usability, and which core elements every small business website header should include. This episode is part of the Customer Winning Websites Miniseries and is designed to help small business owners make smarter website decisions without wasting hours on research.

In this video, you will learn:

• Why your website header needs to work well on mobile

• How sticky headers can help or hurt user experience

• What size your logo should be in the header

• Why simple navigation works better than cluttered menus

• Why your phone number should stay visible, especially on mobile

• What a strong small business website header should include

If you want more customers from your website, start by fixing the parts visitors see first.

Chapters00:00 Introduction00:29 Why the website header matters00:42 Why mobile design is critical01:52 Common mobile header mistakes02:37 Why oversized sticky headers hurt UX03:16 Stop making your logo too big03:58 What every header should include04:16 Logo best practices05:14 Navigation best practices05:44 Why your phone number belongs in the header06:11 Keep your header simple06:40 Mobile header tips and final takeaway

In this episode, we sit down with business partners and friends Nick Earhart and Kyle Swanson of Infinite Success Media to talk mindset, burnout, social media and building a life that actually works. From Nick proving doctors wrong about his cerebral palsy to running a family waste removal business with his dad, to Kyle logging over a million miles as a CDL driver and raising two daughters as a single dad, their stories are packed with real life experience and practical insight.

You will hear how Nick went from losing his father and business to facing suicidal thoughts, and how discovering Rob Dial's "The Mindset Mentor" and the book "Level Up" helped him rebuild his mindset and his life. Kyle shares how "Outwitting the Devil" by Napoleon Hill changed the way he sees habits, negativity and inner battles, and how both books directly shape how they show up in business today.

They break down how they "accidentally" got really good at social media by following Grant Cardone's principle that if people do not know you, they cannot do business with you. You will learn why posting consistently, understanding your product, and focusing on just five key to dos a day brought clarity and momentum to their business. They also talk about using routines, structure and strict nutrition to balance parenting, online school and entrepreneurship under one roof.

If you are a small business owner feeling burnt out, stuck or scattered, this conversation will give you a realistic look at taking time off, protecting your mindset and building systems that help you keep going without crashing. Nick and Kyle also share how they now help other business owners with podcast production, repurposing content and social media management so entrepreneurs can focus on showing up instead of getting lost in the editing and posting grind.

Watch now to learn:

How mindset work helped Nick move through grief, depression and burnout

Why books like "Level Up" and "Outwitting the Devil" still matter for modern entrepreneurs

How structure, routines and five daily tasks can transform your business progress

The realities of single parenting while running an online business

What Infinite Success Media does for podcasts and small business social media

00:00 – Introduction to the show and guests

00:38 – Nick’s background and overcoming cerebral palsy

04:01 – Losing the family business and rebuilding life

06:57 – Kyle’s background and life as a single dad

08:45 – Car enthusiast segment

09:49 – Books that transformed their mindset

14:47 – Becoming accidental social media experts

18:01 – Tools, systems and the 10X certification journey

21:24 – Advice for new entrepreneurs

23:47 – Handling burnout as a business owner

25:13 – Balancing business with parenting and structure

29:07 – Five daily tasks and business systems

30:25 – Services offered by Infinite Success Media

32:10 – Closing remarks and where to find them

Your About Us page should be one of the hardest working pages on your website. In this episode of the Customer Winning Websites Miniseries, you will learn how to level up your About Us page so it actually builds trust, connects with visitors, and helps your small business win more customers.

We walk through the key elements every strong About page needs, including your origin story, the real reasons you started your business, and what customers can expect when they work with you. You will see how to talk about your core values, certifications, and process in a way that feels clear and customer centered, not braggy or boring.

You will also discover how to avoid the two biggest About page mistakes: having almost no information at all or stuffing the page with long, heavy paragraphs that no one reads. Using the Goldilocks "just right" idea, you will learn how to structure your page more like a magazine so visitors can skim headlines, scan sections, and quickly find the details that matter to them.

Watch this episode to audit your current About Us page, decide what to add or remove, and create a clear, trust building story that makes potential customers far more confident about doing business with you.

Chapters

00:00 Welcome to Small Business Big Visibility

00:15 Goldilocks and the "just right" About Us page

00:51 Adopting a customer centered mindset

01:39 Reviewing other About pages as a buyer

02:19 Why you really started your business

03:31 Origin stories that set expectations

04:06 Defining your company’s core values

05:23 Separating you from the business identity

06:00 Key elements to add to your About Us page

06:34 Avoiding heavy, overlong About page content

07:00 Designing a scannable, magazine style layout

07:53 The trust test for your About Us page and what to cut

Is your small business website quietly costing you customers instead of bringing them in? In this Customer Winning Websites miniseries episode, we walk through the 4 critical pages every local business needs plus a powerful bonus page that can instantly boost trust.

You will learn:

• Why your homepage must guide visitors emotionally and intellectually toward becoming customers

• How to write an About Us page that focuses on what your customers care about, not just your story

• What to include on your Services page so people can quickly tell if you are a good fit

• Why a dedicated Contact page still matters even if your phone and email are listed everywhere

• When and how to use a gallery or portfolio page to showcase real work and results

If you are a local business owner who wants a website that actually helps your business instead of holding it back, this video will give you a clear, practical structure to follow. Watch now and revisit your own site with your customers' eyes.

Chapters:00:00 Welcome to Small Business Big Visibility00:14 The 4 critical pages every local website needs00:31 Why your homepage is your most important page01:26 Rethinking your About Us page03:20 What to include and avoid on About Us05:50 Building a clear and helpful Services page07:32 Why every site needs a Contact page08:43 The bonus fifth page: gallery or portfolio

Your homepage is the most visited page on your site and often the first real interaction someone has with your business. In this episode of the Successful Delegation Miniseries, we break down exactly what a local small business homepage needs so it grabs attention, builds trust, and helps visitors take the next step toward becoming customers.

You will learn how to move beyond weak “Welcome to our website” headlines, avoid vague “we do everything” messaging, and write a clear, benefit focused statement that actually means something to your ideal customer. We walk through simple examples, like a local roofing company, to show how to connect what you do with the result your customers really care about.

We also cover the key elements every effective homepage should have, including differentiation messaging, a short services overview, trust builders, a clear About section, calls to action, and when a gallery or testimonials make sense. By the end, you will know how to review your own homepage and spot what is missing or confusing so you can fix it or work with your web designer to improve it.

Watch now to tune up your homepage and turn more visitors into real customers.

In this video you will learn:

• Why your homepage is almost always the most visited page on your site

• How to write a high impact hero message that is clear, not clever or vague

• What to say instead of “Welcome” or “We do everything”

• How to connect your services to the benefits your customers actually want

• Ways to differentiate your local business so you stand out in your market

• Which trust symbols, services summaries, galleries, and testimonials to include

• How to guide visitors with strong calls to action that lead to real inquiries

Chapters:
00:00 Welcome to Small Business Big Visibility
00:24 Why your homepage matters most
01:30 The role of your homepage in first impressions
01:58 The problem with “Welcome to Bob’s Plumbing”
03:18 Avoiding vague “everything” statements and buzzwords
04:40 Writing a clear, benefit focused homepage headline
05:56 Differentiating your local business from competitors
06:38 Highlighting your core services in a simple overview
07:06 Using trust symbols, About info, galleries, and testimonials
07:45 What to fix on your homepage next and how to get help

If you are not confident in your current homepage, use this video as a checklist, then talk with your web designer. And if you need extra help, reach out to our team and we will be happy to walk through it with you.

In this episode of the Successful Delegation Miniseries, we break down when a one page website can actually benefit a small business. If you're just getting started, working with a tight budget, or need something simple to establish legitimacy online, a single page site can sometimes be the right fit.

Learn why one page sites became popular, the limitations that often hold businesses back, and the specific scenarios where a one page approach still makes practical sense. This video also highlights when it’s time to transition to a multi page structure as your business grows.

Watch now to gain clarity on choosing the website format that supports your goals and resources.

What if your marketing did more than sell once and actually built long term trust with your audience? In this episode of Small Business Big Visibility, Heather Remick, founder of Sales Song, shares how she uses psychology, brand voice and online challenges to help service and information based businesses grow profitably.

Heather walks through her unique journey from starting in a Fortune 500 company at 16, to studying psychology and biology, working as a medical counselor and then returning to marketing with a deep understanding of how people really think and decide. She explains why consistent, honest messaging across email, video and sales pages is essential for building a brand people believe in, not just a collection of one off tactics.

You will learn how the challenge format evolved from the health and fitness world into the online space, why challenges often outperform webinars for higher ticket or more complex offers and how they create more time for trust, momentum and real engagement. Heather also shares how local and home service businesses can use content and challenge style education to stand out, earn recurring work and become the first call when a problem comes up.

Along the way, Heather talks about focusing on profit instead of vanity sales numbers, hiring to your strengths so you can protect your life outside of work and why onboarding and client experience can dramatically increase retention and lifetime value. If you want marketing that feels honest, aligned with your voice and designed to grow a solid, sellable brand, this conversation will give you a clear path to start.

Chapters:

00:00:00 Intro and welcome to Small Business Big Visibility00:00:10 Heather’s early start in a Fortune 500 and corporate marketing00:01:31 The story behind the Guinness plaque and bubble soccer in Boise00:02:37 From business major to psychology and biology00:03:48 Counseling work at Grady Hospital and learning how people think00:04:26 Bringing psychology back into marketing and launching her business00:05:04 Why a biology and medical background attracts certain clients00:06:24 Who Sales Song serves and the kinds of offers they work on00:07:59 Fixing stagnation, duct taped marketing and mismatched messaging00:09:22 Profit vs sales and building honest, sellable brands00:11:09 Tips to build trust online and be consistent with your voice00:13:13 Balancing agency life, travel and family with a strong team00:15:35 What an online challenge is and why it works so well00:16:56 Using challenges across B2B, B2C and high ticket offers00:18:41 Can challenges work for local and home service businesses00:21:47 Mixing education, culture and trust building content00:22:40 For owners who thought they could only grow by referrals00:23:02 Where to find Heather and what Sales Song actually does00:24:42 Why she named the agency Sales Song and brand voice as “song”00:25:52 Long term clients, onboarding and increasing retention and profit00:26:26 Closing thanks and episode wrap up