Welcome to the first lesson of SteveBizblog.com’s “Strategic Planning Using the Business Model Canvas workshop. In this lesson, Steve provides an introduction to the course, his credentials to teach it, and discusses the 5-major customer segment block types.

In this lesson, Steve describes how the value proposition canvas can be used to create your unique value proposition. He goes on to discuss 11 more typical value proposition types.

In this lesson, Steve discusses the need to test your leap of faith assumption regarding your chosen customer segment and your proposed value proposition using a series of minimally viable products. He goes on to discuss the 5 phases associated with the channels block.

In this lesson, Steve discuss the 6 principle customer relationship types. He goes on to describe the 7 most common revenue streams. He concludes this lesson by looking at several fixed and dynamic pricing options.

In this lesson, Steve discusses the 4 types of key resources a business might leverage. He goes on to discuss a list of several common key activities that might help set your business apart from the competition and the difference between suppliers and key partners. Finally, he discusses cost vs value driven cost structures.

In this lesson, Steve concludes the discussion of external factors and discuss 3 industry forces and 4 macroeconomic forces every canvas should consider.

In this lesson, Steve begins the discussion of external factors that can affect your canvas. He described 5 market forces and 4 key trends every canvas should consider.