Outsourcing marketing-related tasks can save you a lot of time and money, but when things go wrong it can turn into a costly mistake. Today, I give you a few pointers to avoid some common mistakes businesses make when working with marketing vendors. Do you have questions you want answered or marketing success stories to share? Contact the Marketing Minute show at [email protected], or fill out the form at redpointmarketingconsultants.com/marketingminute, or call 844-818-1075 and leave a voicemail message.

Hiring Virtual Assistants, or VAs, to help with your marketing is a great way to free up your time so that you can focus on what you love to do and what you're good at, rather than simple, mundane tasks like research, data entry, etc. In this episode, I teach you what exactly a VA is, what tasks to use them for, and where you can find some good ones.

In this week's tool of the week segment, I talk about Fiverr.com, which is a site where you can find freelancers willing to do just about anything for $5. It's a great place to go for simple graphic design projects, video editing, and other marketing-related help.

In this Mail Call Monday episode, I answer a viewer's question about email marketing for non-profit organizations, and share another viewer's example of the opt-in offer she's using to build her email list.

Many businesses don't send out an email newsletter because they think it is a very time-consuming process to create one. However, using the method I describe in this episode, you'll be able to publish an email newsletter once a week with less than 15 minutes of work! Do you have questions you want answered or marketing success stories to share? Contact the Marketing Minute show at [email protected], or fill out the form at redpointmarketingconsultants.com/marketingminute, or call 844-818-1075 and leave a voicemail message.

Learn best practices for building your email list in today's episode, as well as common mistakes to avoid.

Do you have questions you want answered or marketing success stories to share? Contact the Marketing Minute show at [email protected], or fill out the form redpointmarketingconsultants.com/marketingminute, or call 844-818-1075 and leave a voicemail message.

Many small business owners are unknowingly breaking the law when it comes to their email marketing. What they don't realize is that penalties for violating the CAN-SPAM act--the law that governs commercial email in the U.S.--can reach up to $16,000 per email. In this episode, I discuss what exactly qualifies as a commercial email, what a business has to do to be in compliance with the CAN-SPAM act, and what some of the most common violations are.

Do you have questions you want answered or marketing success stories to share? Contact the Marketing Minute show at [email protected], or fill out the form redpointmarketingconsultants.com/marketingminute, or call 844-818-1075 and leave a voicemail message.

In this Tool of the Week Tuesday segment, I tell you a few of the reasons that I believe Constant Contact is one of the best email marketing services for small businesses. I also define what exactly an email marketing service does, and some features that you should look for in a good one.

Do you have questions you want answered or marketing success stories to share? Contact the Marketing Minute show at [email protected], or fill out the form redpointmarketingconsultants.com/marketingminute, or call 844-818-1075 and leave a voicemail message.

It's Mail Call Monday on the Marketing Minute Show, and in today's episode I share some examples of video testimonials sent in by viewers of the show. I also answer a question about copyright issues concerning pictures used in marketing materials, and announce the winner of last week's contest.

Do you have questions you want answered or marketing success stories to share? Contact the Marketing Minute show at [email protected], or fill out the form redpointmarketingconsultants.com/marketingminute, or call 844-818-1075 and leave a voicemail message.

I wrap up my week-long theme of public relations by telling you about an easy way you can find reporters looking for experts to use as sources for their stories (that's you). Getting quoted by the media, while not as spectacular as getting an entire story written about your business, is still a great way to gain authority and credibility in your niche...and it's also not as hard as you might think!