Generating Income for Tomorrow (GIFT) has been prolific since their founding in 2020 — and their impact on black-owned businesses has been strong. In this week’s show, Co-Founder and CEO Brandon Calloway talks with us about growing GIFT and changing lives. In this week’s marketing tip, is your company telling a story worth re-telling?

Continuity is A 501(c)3 organization expanding diversity in media production through skills-based training, mentorship and opportunities for untapped talent. And they do that in part through a series of CREW Workshops that demystify and spotlight the variety of roles on a production set while jump-starting Missouri film industry careers.

We learn more from instructor and freelance filmmaker Angela Guo. In today’s marketing tip, you should probably be spending more on your website - and we’ll tell you where!

Register for the upcoming Continuity CREW KC Set Basics Workshop, on Sat., Dec. 14th, 2024 or check your local listings!

https://www.continuitystl.org/crew-workshop

https://angelajguo.com

IG: @continuityCREW

Ray Ruecker leads Connect 5000, a Kansas City-based lead generation and inside sales training and consulting firm. Listen to our interview with Ray for sales wisdom, a cold-calling hall of fame opener and entrepreneurial advice! In today’s tip, we suggest applying for that award.

Today’s podcast features Sertoma International’s Executive Director, Jason Camis. He’s leading Sertoma and the Hearing Aid Project on the next step in its 100-year+ journey to serve mankind in communities across the continent. In today’s marketing tip, it’s okay to let that email subscriber unsubscribe, as long as you’re paying attention.

Co-owners Lenora and Rickey Leathers knew the way they wanted the business to run, even though the rest of the industry was headed in a different direction. From there, Savvy Salon KC built and implemented a model that works. In today’s tip we encourage you to watch a user browse your website. And if that statement terrifies you, it’s past time to make it happen.

Michael Mackie is a renaissance marketer and media expert who has interviewed just about every famous person you’ve ever thought of twice. He’s taken his wealth of experience and applied it to creating and improving your personal brand. Get ready for quick, captivating and clickable content. In today’s marketing tip, let’s talk about your brand standards!

Caleb Blankenship is the owner of Body Shop Gym & Personal Training. There, he’s focused on improving customer service interactions to set his business apart from the competition — finding that balance between tough love, compassion, and knowledge. There’s a lot entrepreneurs can learn from his approach! In today’s small business marketing tip, is video part of your next strategic plan?

Alex Beltrame from F.I.T. Muscle & Joint clinic joins us to talk about their unique combination of specialists that combine to help patients do everything from walk up the stairs with groceries to finding that elusive par 4 birdie. In today’s marketing tip, is that special marketing opportunity special enough?

In Emerson & Company’s 18 years of experience, they’ve been known to roll up their sleeves, get to work, and solve problems for their clients.

CEO and Founder Tim Emerson takes us on a tour from back office and payroll to insurance and bookkeeping, and throws out some advice about being patient. In our marketing tip we ask a really nuanced question: do you own your own website?

Datasource Background Screening Services is celebrating a big milestone this year, and it’s easy to see why. Amazing culture, integrations with your favorite HR systems, and a service-focused staff working hard to be the best. In today’s marketing tip, let’s make sure you have a meaningful unique selling proposition!